Direct mail marketers take note—the US Postal Service (USPS)
has announced several rate increases for first-class mail, standard mail,
periodicals, package services and special services. The increases are expected
to take effect on May 12.
The USPS said it plans to increase prices for these products
on an annual basis each May. The price changes will help avoid problems caused
by the old pricing system, where several years went by without a change and
then some mailers were hit with a big increase, the USPS said.
According to published
reports, the USPS aims to move toward the industry standard similar to how to
other shipping companies adjust their prices every year.