Sanofi-Aventis launched its Community Health Partnership (CHP), It's In Our Hands, in the Memphis area, seeking to link African American residents with local healthcare professionals and health resources in their neighborhoods.

Eli Lilly teamed up with Denver Broncos quarterback Jay Cutler who is reaching out to help send children with diabetes to summer camps.

Wolters Kluwer Health joined forces with Bristol-Myers Squibb in a multi-year contract.

Best Practices unveiled "Benchmarks for Optimizing Marketing Staff Levels to Drive Growth."

TargetRx unveiled FieldPerformanceAdvantage, an industry tool designed to help pharmaceutical and biotech companies understand how in-field sales and marketing initiatives are actually performing at driving prescribing and how to quickly improve these initiatives as the market continues to undergo rapid change.

In an effort to consolidate its messaging group, Publicis Healthcare Communications Group will form a new messaging group that will be helmed by Rick Keefer.

Sanofi-Aventis unveiled plans to cut 10% or less of its 6,500 US sales reps.

GfK Market Measures unveiled a new tool designed to help pharmaceutical manufacturers to assess the value and impact of their managed markets sales and marketing activities.

The results of a recent study revealed that doctors want more clinical information from drug reps but want to spend less time interacting with them.

The traditional sales force model is no longer effective as doctors are no longer the key prescribing decision makers, according to the results of a report conducted by Research and Markets.