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Direct Marketing Articles

50,000 docs download iPhone app

November 15, 2008

San Mateo, CA-based Epocrates announced that hundreds of thousands of healthcare professionals and consumers, including more than 50,000 US physicians, have downloaded its drug and formulary reference application to an Apple iPhone or iPod Touch device in only four months.
 

Merck inks rep deal with inVentiv

October 13, 2008

In a strategic partnership with inVentiv, Merck announced that it will utilize inVentiv's contract sales staff to supplement Merck's in-house sales force.
 

Free samples don't target poor kids

October 13, 2008

A study published in the October 2008 edition of the journal Pediatrics concluded that poor and uninsured children are not the main recipients of free drug samples and that free samples do not target the neediest of children selectively.
 

BDA helps reps navigate PhRMA regs

October 13, 2008

In anticipation of the new PhRMA guidelines that go into effect in January 2009, drug companies are scrambling to find innovative ways to deliver pharma code compliant merchandise to doctors.
 

Sciele takeover nets veteran reps

September 16, 2008

With its acquisition of Sciele Pharma, Osaka, Japan-based Shionogi & Co. will gain immediate entry into the US pharmaceutical market and inherit 720 seasoned sales reps.
 

Manhattan Research lists top sites

September 16, 2008

Two diabetes product sites, Merck's Januvia and Takeda's Actos, came in first and second, respectively, in a new study measuring physicians' web habits.
 

Zomig promo gives doctors the 'key'

September 16, 2008

Finding new and innovative ways to communicate valuable information to healthcare professionals is an ongoing challenge for pharma companies.
 

inVentiv Health acquires Patient Marketing Group

August 18, 2008

inVentiv Health has acquired Patient Marketing Group (PMG), a pharmaceutical marketing services firm specializing in patient relationship marketing.
 

SDI unveils Physician Practice Profiling Report

August 18, 2008

SDI has launched the Physician Practice Profiling (P3) Report, a patient-level data analytics tool.
 

Robinson Radio launches Robinson Radio Networks

August 18, 2008

Robinson Radio—an agency specializing in direct response radio—has launched Robinson Radio Networks (RNN), an advertising firm dedicated to developing, producing and placing long-form radio programming.
 
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Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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