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Direct Marketing Articles

DMA: survey text messages more effective than email

August 18, 2008

A Direct Marketing Association (DMA) report has found that mobile text messaging is a more effective tool than e-mail, mobile web and coupons.
 

Social networks hinder marketing

August 18, 2008

The rising popularity of social networks has had a negative impact on email marketing, according to a new report.
 

Publicis acquires Google's Performics

August 18, 2008

Publicis Groupe has announced the acquisition of Performics, a Google search marketing business.
 

Abbott, AZ team up to promote Crestor

August 18, 2008

Seeking to increase its share of voice without beefing up its sales force, AstraZeneca is partnering with Abbott on a co-promotion of Crestor in the US.
 

Williams-Labadie appoints new senior account supervisor

July 14, 2008

Williams-Labadie, a division of the Publicis Healthcare Communications Group, has announced the appointment of Frank Bartco to senior account supervisor
 

Wunderman acquires Designkitchen

July 14, 2008

Direct marketing agency Wunderman has acquired Designkitchen, a digital and interactive agency in Chicago.
 

ID Media launches M.O.R.E.

July 14, 2008

ID Media has launched M.O.R.E., a local direct marketing system.
 

PDI announces retirement of CEO

July 14, 2008

Contract sales firm PDI has announced that Michael Marquard, CEO and a member of PDI's board of directors, has retired.
 

Tablet PCs a boon for sales forces

July 14, 2008

Using technology to aid ever-diminishing sales forces is not only a good idea, but a necessity, given the decreased opportunities to interact directly with health care professionals.
 

Healthline launches online ad network

July 14, 2008

Healthline Networks, an online healthcare information portal, has launched Healthline Media Networks, offering advertisers vertical, full-network contextual buys.
 
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Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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