Direct Marketing

Sanofi-Aventis launches Community Health Partnership in Memphis

Sanofi-Aventis launched its Community Health Partnership (CHP), It's In Our Hands, in the Memphis area, seeking to link African American residents with local healthcare professionals and health resources in their neighborhoods.

Eli Lilly teams up with Denver Broncos for diabetes campaign

Eli Lilly teamed up with Denver Broncos quarterback Jay Cutler who is reaching out to help send children with diabetes to summer camps.

Wolters Kluwer Health, Bristol-Myers Squibb enter into contract

Wolters Kluwer Health joined forces with Bristol-Myers Squibb in a multi-year contract.

Best Practices unveils benchmark data from biopharma leaders

Best Practices unveiled "Benchmarks for Optimizing Marketing Staff Levels to Drive Growth."

TargetRx launches the FieldPerformanceAdvantage tool

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TargetRx unveiled FieldPerformanceAdvantage, an industry tool designed to help pharmaceutical and biotech companies understand how in-field sales and marketing initiatives are actually performing at driving prescribing and how to quickly improve these initiatives as the market continues to undergo rapid change.

Publicis revamps messaging group

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In an effort to consolidate its messaging group, Publicis Healthcare Communications Group will form a new messaging group that will be helmed by Rick Keefer.

Sanofi-Aventis slashes hundreds of sales rep positions

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Sanofi-Aventis unveiled plans to cut 10% or less of its 6,500 US sales reps.

GfK reveals new sales marketing tool

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GfK Market Measures unveiled a new tool designed to help pharmaceutical manufacturers to assess the value and impact of their managed markets sales and marketing activities.

Docs want more info, less rep chat

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The results of a recent study revealed that doctors want more clinical information from drug reps but want to spend less time interacting with them.

Old sales force model losing traction

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The traditional sales force model is no longer effective as doctors are no longer the key prescribing decision makers, according to the results of a report conducted by Research and Markets.

50,000 docs download iPhone app

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San Mateo, CA-based Epocrates announced that hundreds of thousands of healthcare professionals and consumers, including more than 50,000 US physicians, have downloaded its drug and formulary reference application to an Apple iPhone or iPod Touch device in only four months.

Merck inks rep deal with inVentiv

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In a strategic partnership with inVentiv, Merck announced that it will utilize inVentiv's contract sales staff to supplement Merck's in-house sales force.

Free samples don't target poor kids

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A study published in the October 2008 edition of the journal Pediatrics concluded that poor and uninsured children are not the main recipients of free drug samples and that free samples do not target the neediest of children selectively.

BDA helps reps navigate PhRMA regs

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In anticipation of the new PhRMA guidelines that go into effect in January 2009, drug companies are scrambling to find innovative ways to deliver pharma code compliant merchandise to doctors.

Sciele takeover nets veteran reps

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With its acquisition of Sciele Pharma, Osaka, Japan-based Shionogi & Co. will gain immediate entry into the US pharmaceutical market and inherit 720 seasoned sales reps.

Manhattan Research lists top sites

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Two diabetes product sites, Merck's Januvia and Takeda's Actos, came in first and second, respectively, in a new study measuring physicians' web habits.

Zomig promo gives doctors the 'key'

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Finding new and innovative ways to communicate valuable information to healthcare professionals is an ongoing challenge for pharma companies.

inVentiv Health acquires Patient Marketing Group

inVentiv Health has acquired Patient Marketing Group (PMG), a pharmaceutical marketing services firm specializing in patient relationship marketing.

SDI unveils Physician Practice Profiling Report

SDI has launched the Physician Practice Profiling (P3) Report, a patient-level data analytics tool.

Robinson Radio launches Robinson Radio Networks

Robinson Radio—an agency specializing in direct response radio—has launched Robinson Radio Networks (RNN), an advertising firm dedicated to developing, producing and placing long-form radio programming.

DMA: survey text messages more effective than email

A Direct Marketing Association (DMA) report has found that mobile text messaging is a more effective tool than e-mail, mobile web and coupons.

Social networks hinder marketing

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The rising popularity of social networks has had a negative impact on email marketing, according to a new report.

Publicis acquires Google's Performics

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Publicis Groupe has announced the acquisition of Performics, a Google search marketing business.

Abbott, AZ team up to promote Crestor

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Seeking to increase its share of voice without beefing up its sales force, AstraZeneca is partnering with Abbott on a co-promotion of Crestor in the US.

Williams-Labadie appoints new senior account supervisor

Williams-Labadie, a division of the Publicis Healthcare Communications Group, has announced the appointment of Frank Bartco to senior account supervisor

Wunderman acquires Designkitchen

Direct marketing agency Wunderman has acquired Designkitchen, a digital and interactive agency in Chicago.

ID Media launches M.O.R.E.

ID Media has launched M.O.R.E., a local direct marketing system.

PDI announces retirement of CEO

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Contract sales firm PDI has announced that Michael Marquard, CEO and a member of PDI's board of directors, has retired.

Tablet PCs a boon for sales forces

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Using technology to aid ever-diminishing sales forces is not only a good idea, but a necessity, given the decreased opportunities to interact directly with health care professionals.

Healthline launches online ad network

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Healthline Networks, an online healthcare information portal, has launched Healthline Media Networks, offering advertisers vertical, full-network contextual buys.

Meredith Corporation acquires Big Communications

Big Communications, a healthcare marketing and direct marketing agency, has been acquired by the Meredith Corporation.

Healthline Networks launches HealthSTAT

Healthline Networks has launched a contextual ad-matching engine called HealthSTAT (semantic taxonomy ad targeting).

CA bill legalizes patient data exchange

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Legislation pending in the California state assembly would allow pharmacies to send patient prescription information to advertisers.

MTI introduces doctor targeting tool

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DTP marketer MTI has launched a new multi-channel communication product.

CMS proposes DM prohibition

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The Centers for Medicare & Medicaid Services (CMS) have proposed new regulations limiting Medicare "door-to-door marketing" and "cold-calling," according to a statement.

Praxis appoints director of marketing

Praxis, a company specializing in centralized patient recruitment for clinical research studies, appointed Chris Layfield as director of marketing.

Merck to cut 1,200 sales jobs

Merck announced plans to cut 1,200 sales jobs in the US.

Harte-Hanks to close a NJ office

Harte-Hanks has announced plans to close a New Jersey office, one of its 30 company locations nationwide.

Alternative sales channel boosts Rx

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The Aptilon Corporation released two new studies demonstrating that live online video detail sessions with physicians significantly impact prescribing behavior.

Agency launches DTP modular suite

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Direct marketing agency Targetbase has launched XACT Direct-to-Patient, a proprietary modular suite delivering customer relationship management by way of marketing solutions for the healthcare industry.

DMA study predicts healthy growth

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The Direct Marketing Association (DMA) released a study indicating significant growth and efficacy in the direct marketing industry through 2012.

Medical Care study found drug sampling leads to greater spending

A Medical Care study found that drug sampling does lead to greater consumer spending on drugs.

Cossette NY hires Bhoopathy as account supervisor

Cossette New York has hired Anupama Bhoopathy as account supervisor.

The Amacore Group acquires US Health Benefits Group

The Amacore Group, a health and medical insurance company, has acquired US Health Benefits Group, Inc.

Direct Response Media names DiMatteo group account director

Direct Response Media, a direct response TV management company, has named David DiMatteo group account director.

P&T committee ranks 'influential'

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Winning a place on formularies in the hospital marketplace may not require face time with a physician, research from Best Practices reveals.

Sales forces dwindle at top pharmas

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In an Associated Press tally, seven out of the 12 companies surveyed reported reductions in work force by 10% or more since January 2007.

Cegedim partnering with Microsoft

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Healthcare customer relationship management (CRM) firm Cegedim Dendrite has inked a deal with Microsoft in an effort to boost the effectiveness of its software offerings for its pharma marketing clients.

Endo, Novartis begin agreement

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Endo Pharmaceuticals has entered into a licensing agreement with Novartis to obtain the exclusive US marketing rights for Voltaren Gel (diclofenac sodium topical gel) 1%.

Botox 'off-label' promotion questioned

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Allergan said it has received a subpoena for documents related to the promotion of Botox.

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