Direct To Consumer (DTC)
Anti-DTC measures are unlikely to be enacted even though the backlash itself is a function of political change.
The proposed legislation would forbid drugmakers from writing off advertising as a tax deduction.
The American Association of Advertising Agencies said stopping calls for a ban on DTC is a top agenda item for the trade group in 2016.
Allergan executives attributed strong sales of branded products to recent investments in direct-to-consumer advertising.
The "Surprise, it's insulin" campaign follows criticism of the lower-than-expected sales of the inhaled insulin since its launch in February.
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