Direct To Consumer (DTC)

4A's announces plans to defend DTC

4A's announces plans to defend DTC

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The American Association of Advertising Agencies said stopping calls for a ban on DTC is a top agenda item for the trade group in 2016.

Allergan sales rise on "strong" DTC advertising

Allergan sales rise on "strong" DTC advertising

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Allergan executives attributed strong sales of branded products to recent investments in direct-to-consumer advertising.

Sanofi launches DTC campaign for Afrezza

Sanofi launches DTC campaign for Afrezza

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The "Surprise, it's insulin" campaign follows criticism of the lower-than-expected sales of the inhaled insulin since its launch in February.

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