Direct To Patient (DTP)

Valeant leverages Rx sales force, YouTube for OTC brand

Valeant leverages Rx sales force, YouTube for OTC brand

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The company is supporting its professional pitch for the acne drug with a micro-targeted marketing strategy.

AccentHealth adds 1,000 waiting room TVs

AccentHealth adds 1,000 waiting room TVs

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AccentHealth is boosting the digital side of its business by buying MediVista Media's Everwell waiting room TV network, putting the firm's content in a thousand more doctors' offices and retail pharmacies.

Use social networks to fight childhood obesity, says AHA

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The American Heart Association is trying to get us thinking about using social networks—in both the old-school, interpersonal connections sense as well as the newer electronic one—to tackle childhood obesity.

Remedy offers docs (and advertisers) a platform for direct communication with patients

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Remedy Health is looking to close the loop—and sell advertising off of it—with the launch of a service letting doctors, pharmacies and other healthcare providers send topical health content to their patients.

Pfizer effort urges lung cancer patients to get gene tests

Pfizer effort urges lung cancer patients to get gene tests

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Pfizer Oncology has recruited Desperate Housewives and West Wing star Kathryn Joosten to feature in a national education campaign titled Lung Cancer Profiles, which aims to reduce stigma and plug molecular testing of the disease as the company deepens its investment in genetically-targeted oncology therapies.

Pfizer's post-expiry plan for Lipitor: maximize brand's sales

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Pfizer said it plans not only to keep Lipitor consumer promotions running past the brand's expiry later this month. It also aims to put an OTC version of the megablockbuster on the market at some point.

Study of diabetes social networks finds an advertising Wild West

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More than a quarter of posts on Facebook sites for people with diabetes are promotional in nature, many touting products unapproved by the FDA, according to an analysis of diabetes-focused social networks.

Advertising as dating game: It's the brand.com where things get serious

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A survey by Yahoo! and advertising giant BBDO says advertisers need to raise their game in "owned media" like brand.com sites to woo consumers.

Merck web widget points to future adherence fix

Merck web widget points to future adherence fix

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Asking consumers to gauge their risk for non-adherence, Merck is deploying a one-minute survey dubbed the Adherence Estimator that may be the way forward for keeping patients on-treatment.

Lilly refreshes patient ed portal, launching YouTube channel

Lilly refreshes patient ed portal, launching YouTube channel

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Eli Lilly & Co. refreshed its Lilly for Better Health program with a multichannel platform and a YouTube channel.

Pfizer texting campaign plugs vaccinations

Pfizer texting campaign plugs vaccinations

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Pfizer is piloting a mobile education campaign promoting awareness of the value of childhood vaccinations through texting.

AstraZeneca adds live chat option to Nexium, Crestor sites

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Visitors to Crestor.com and PurplePill.com can now hit a "click to chat" button to chat with a live AstraZeneca customer service rep.

GSW launches health and wellness practice

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InVentiv's GSW is going after the consumer health and wellness market with an offshoot, dubbed The Well @GSW, aimed at OTC brands, consumer products and retail accounts.

Sanofi-Aventis builds out diabetes social media presence

Sanofi-Aventis builds out diabetes social media presence

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Sanofi-Aventis US is expanding its social media footprint with a new "Discuss Diabetes" blog and a "WhyInsulin" YouTube channel.

Dey launches EpiPen app

Dey launches EpiPen app

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Mylan's Dey Pharma launched MyEpiPen App, designed to help patients with severe allergies and their caregivers cope with episodes of anaphylaxis.

Novo Nordisk refreshes diabetes online presence with Cornerstones4Care

Novo Nordisk refreshes diabetes online presence with Cornerstones4Care

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Novo Nordisk is launching an online support program for diabetes patients, dubbed Cornerstones4Care, that promises patients one-stop shopping for diabetes information and product information.

Luvox CR patient brochure gets warning for missing risk info

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The FDA demanded that Jazz Pharmaceuticals halt dissemination of a patient brochure for Luvox CR and run corrective messages to counter inflated benefit claims and omission of risk information.

Consumer marketers feeling more confident, says survey

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The economy might be retrenching and consumers souring, but consumer marketers are feeling more confident, according to a survey by Cegedim Dendrite which found that four in 10 expect DTC spend to increase in 2010.

Intuniv patient kit draws DDMAC untitled letter

Intuniv patient kit draws DDMAC untitled letter

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Patient materials for Shire's ADHD drug Intuniv presented unsubstantiated effectiveness and superiority claims and downplayed important risk info, said the FDA's Division of Drug Marketing, Advertising and Communication.

J&J uses web video, teacher outreach in UK ADHD effort

J&J uses web video, teacher outreach in UK ADHD effort

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J&J's Janssen-Cilag launched an animated patient education video aimed at showing viewers the world from the perspective of a child with ADHD and urging parents to see a doctor about behavioral problems.

Script in hand, Boomer women sleep on it, ask friends before filling

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Forty-four percent of women research prescribed drugs using multiple sources before filling a script, a survey found, suggesting that marketing efforts targeting Baby Boomer women, in particular, must focus less on brand awareness and more on the post-script conversation.

Eisai debuts online resource for cancer nurses

Eisai debuts online resource for cancer nurses

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Eisai launched an online resource for nurses treating cancer patients. The resource, called NSider, lets nurses create customized educational packets for individual patients, which can then be emailed directly from the website to a patient, or printed out as a PDF.

Everyday Health's virtual doc dispenses compliance advice

Everyday Health's virtual doc dispenses compliance advice

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Everyday Health is launching a condition-based "virtual doctor" feature for patients with chronic conditions that emphasizes compliance.

Managing diabetes, counting carbs? There's an app for that, says Sanofi-Aventis

Managing diabetes, counting carbs? There's an app for that, says Sanofi-Aventis

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Sanofi-Aventis launched an iPhone application aimed at helping diabetics count calories on the go. The free GoMeals app draws on the CalorieKing nutritional database to give carb counts for menu items at 200 chain restaurants as well as à la carte estimates for standard dishes and 25,000 food items.

Pharmacy adherence pilot boosted refills 36%

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Pharmacies that counseled patients for a chronic COPD/respiratory drug saw an average increase in refill rates of more than 36% through the fifth fill, said McKesson.

AAFP pact with Coke distasteful to some

AAFP pact with Coke distasteful to some

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An alliance with the nation's largest soft drink maker to sponsor advice on sugar-free alternatives has spurred criticism of the American Academy of Family Physicians (AAFP).

One-third of all Americans research Rx drugs online, says survey

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The number of Americans researching prescription drugs online has doubled since 2005 to 102 million, according to Manhattan Research data.

Cardinal Health launches in-pharmacy ad network

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Cardinal Health launched the Pharmacy Health Network in early August, serving up digital prescription and OTC advertising in 3,000 independent retail and franchised pharmacies nationwide.

Covidien campaign touts surgery for Type 2 diabetes

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Covidien is launching an educational campaign aimed at raising awareness of gastric bypass surgery as an option to treat type 2 diabetes among morbidly obese sufferers.

EMD Serono launches male fertility education campaign

EMD Serono launches male fertility education campaign

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EMD Serono is partnering with Men's Health Network on a patient education campaign aimed at raising awareness of male infertility.

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MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.