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 Direct To Patient (DTP)

AccentHealth adds 1,000 waiting room TVs

February 14, 2013

AccentHealth is boosting the digital side of its business by buying MediVista Media's Everwell waiting room TV network, putting the firm's content in a thousand more doctors' offices and retail pharmacies.
 

Use social networks to fight childhood obesity, says AHA

December 10, 2012

The American Heart Association is trying to get us thinking about using social networks—in both the old-school, interpersonal connections sense as well as the newer electronic one—to tackle childhood obesity.
 

Remedy offers docs (and advertisers) a platform for direct communication with patients

November 28, 2012

Remedy Health is looking to close the loop—and sell advertising off of it—with the launch of a service letting doctors, pharmacies and other healthcare providers send topical health content to their patients.
 

Pfizer effort urges lung cancer patients to get gene tests

November 22, 2011

Pfizer Oncology has recruited Desperate Housewives and West Wing star Kathryn Joosten to feature in a national education campaign titled Lung Cancer Profiles, which aims to reduce stigma and plug molecular testing of the disease as the company deepens its investment in genetically-targeted oncology therapies.
 

Pfizer's post-expiry plan for Lipitor: maximize brand's sales

November 02, 2011

Pfizer said it plans not only to keep Lipitor consumer promotions running past the brand's expiry later this month. It also aims to put an OTC version of the megablockbuster on the market at some point.
 

Study of diabetes social networks finds an advertising Wild West

October 13, 2011

More than a quarter of posts on Facebook sites for people with diabetes are promotional in nature, many touting products unapproved by the FDA, according to an analysis of diabetes-focused social networks.
 

Advertising as dating game: It's the brand.com where things get serious

October 05, 2011

A survey by Yahoo! and advertising giant BBDO says advertisers need to raise their game in "owned media" like brand.com sites to woo consumers.
 

Merck web widget points to future adherence fix

October 04, 2011

Asking consumers to gauge their risk for non-adherence, Merck is deploying a one-minute survey dubbed the Adherence Estimator that may be the way forward for keeping patients on-treatment.
 

Lilly refreshes patient ed portal, launching YouTube channel

June 15, 2011

Eli Lilly & Co. refreshed its Lilly for Better Health program with a multichannel platform and a YouTube channel.
 

Pfizer texting campaign plugs vaccinations

April 27, 2011

Pfizer is piloting a mobile education campaign promoting awareness of the value of childhood vaccinations through texting.
 

AstraZeneca adds live chat option to Nexium, Crestor sites

April 27, 2011

Visitors to Crestor.com and PurplePill.com can now hit a "click to chat" button to chat with a live AstraZeneca customer service rep.
 

GSW launches health and wellness practice

April 06, 2011

InVentiv's GSW is going after the consumer health and wellness market with an offshoot, dubbed The Well @GSW, aimed at OTC brands, consumer products and retail accounts.
 

Sanofi-Aventis builds out diabetes social media presence

February 16, 2011

Sanofi-Aventis US is expanding its social media footprint with a new "Discuss Diabetes" blog and a "WhyInsulin" YouTube channel.
 

Dey launches EpiPen app

January 26, 2011

Mylan's Dey Pharma launched MyEpiPen App, designed to help patients with severe allergies and their caregivers cope with episodes of anaphylaxis.
 

Novo Nordisk refreshes diabetes online presence with Cornerstones4Care

January 19, 2011

Novo Nordisk is launching an online support program for diabetes patients, dubbed Cornerstones4Care, that promises patients one-stop shopping for diabetes information and product information.
 

Luvox CR patient brochure gets warning for missing risk info

July 21, 2010

The FDA demanded that Jazz Pharmaceuticals halt dissemination of a patient brochure for Luvox CR and run corrective messages to counter inflated benefit claims and omission of risk information.
 

Consumer marketers feeling more confident, says survey

July 14, 2010

The economy might be retrenching and consumers souring, but consumer marketers are feeling more confident, according to a survey by Cegedim Dendrite which found that four in 10 expect DTC spend to increase in 2010.
 

Intuniv patient kit draws DDMAC untitled letter

June 30, 2010

Patient materials for Shire's ADHD drug Intuniv presented unsubstantiated effectiveness and superiority claims and downplayed important risk info, said the FDA's Division of Drug Marketing, Advertising and Communication.
 

J&J uses web video, teacher outreach in UK ADHD effort

June 16, 2010

J&J's Janssen-Cilag launched an animated patient education video aimed at showing viewers the world from the perspective of a child with ADHD and urging parents to see a doctor about behavioral problems.
 

Script in hand, Boomer women sleep on it, ask friends before filling

June 08, 2010

Forty-four percent of women research prescribed drugs using multiple sources before filling a script, a survey found, suggesting that marketing efforts targeting Baby Boomer women, in particular, must focus less on brand awareness and more on the post-script conversation.
 

Eisai debuts online resource for cancer nurses

May 13, 2010

Eisai launched an online resource for nurses treating cancer patients. The resource, called NSider, lets nurses create customized educational packets for individual patients, which can then be emailed directly from the website to a patient, or printed out as a PDF.
 

Everyday Health's virtual doc dispenses compliance advice

January 14, 2010

Everyday Health is launching a condition-based "virtual doctor" feature for patients with chronic conditions that emphasizes compliance.
 

Managing diabetes, counting carbs? There's an app for that, says Sanofi-Aventis

December 08, 2009

Sanofi-Aventis launched an iPhone application aimed at helping diabetics count calories on the go. The free GoMeals app draws on the CalorieKing nutritional database to give carb counts for menu items at 200 chain restaurants as well as à la carte estimates for standard dishes and 25,000 food items.
 

Pharmacy adherence pilot boosted refills 36%

December 04, 2009

Pharmacies that counseled patients for a chronic COPD/respiratory drug saw an average increase in refill rates of more than 36% through the fifth fill, said McKesson.
 

AAFP pact with Coke distasteful to some

November 05, 2009

An alliance with the nation's largest soft drink maker to sponsor advice on sugar-free alternatives has spurred criticism of the American Academy of Family Physicians (AAFP).
 

One-third of all Americans research Rx drugs online, says survey

October 01, 2009

The number of Americans researching prescription drugs online has doubled since 2005 to 102 million, according to Manhattan Research data.
 

Cardinal Health launches in-pharmacy ad network

August 18, 2009

Cardinal Health launched the Pharmacy Health Network in early August, serving up digital prescription and OTC advertising in 3,000 independent retail and franchised pharmacies nationwide.
 

Covidien campaign touts surgery for Type 2 diabetes

June 19, 2009

Covidien is launching an educational campaign aimed at raising awareness of gastric bypass surgery as an option to treat type 2 diabetes among morbidly obese sufferers.
 

EMD Serono launches male fertility education campaign

June 17, 2009

EMD Serono is partnering with Men's Health Network on a patient education campaign aimed at raising awareness of male infertility.
 

For Pristiq, Wyeth deploys wind-up doll

June 10, 2009

Wyeth is cranking up consumer advertising for Pristiq with spots that aim to capture depression sufferers' struggle to get through the day, as represented by an iconic wind-up doll.
 
  

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
Popular Topics
Acquisition Adherence Advertising Allergy Anaphylaxis Anti-infective App Approval Centers For Disease Control COPD Diabetes DTC Elan FDA Generic Generic Drugs Lymphoma Marketing & Communications Mobile Oncology Patient Advocacy Pipeline Regulatory Research & Development Roche