Data Management

IMS Health

To download a PDF of this page, click here

MASTER DATA MANAGEMENT

Master Data Management (MDM) is the ability to create a single version of the truth for key information assets, and to synchronize that view across an enterprise.  IMS Health offers a suite of MDM capabilities—including advisory ­services, strategy development, and technology solutions for augmenting internal capabilities and providing full-scale outsourcing.

As the healthcare industry continues to evolve, managing data is becoming increasingly more critical. Stakeholders including, sales, marketing, compliance, operations and IT have an increased interest in getting it done right. IMS Health has a long history of assisting clients with ­specific MDM solutions in areas of strategy, governance, data ­harmonization, data stewardship and enrichment services.

Clients benefit from the depth of our knowledge and ­experience in:
• Strategy development and implementation
• Data governance and stewardship
• Information systems architecture
• Business intelligence and analytics
• Information lifecycle management
• Information quality management and enrichment
• Data harmonization

We are uniquely qualified and work with many of the ­leading pharmaceutical and medical device organizations to integrate and manage massive sets of healthcare ­reference data—applying our expertise in multiple internal and ­external technologies, methodologies and best ­practices to advance strong data protection and compliance.

THE BENEFITS

A successful Master Data Management program:
• Provides a foundation for new commercial models
• Supplies a single source of clean data to your ­enterprise
• Enables analytics to predict trends and deepen ­understanding of customers
• Improves ability to measure the impact of marketing campaigns and field based activities
• Increases likelihood of success with data ­integration and migration projects, particularly acquisitions, ­mergers and co-promotion agreements
• Provides faster time to insight
• Enables more efficient use of internal resources

Mastering MDM is no simple task; it requires ­specialized ­expertise in data governance and stewardship combined with the proper technologies. In particular, it requires the ability to manage customer information from its source through its ultimate consumption. When ­choosing to ­partner with IMS Health, companies can have ­greater ­confidence in the quality and completeness of their ­reference data—and an infrastructure that supports ­effective sales and ­marketing initiatives and regulatory compliance.

COMPANY INFO

Address: One IMS Drive, Plymouth Meeting, PA 19462

Phone: 800-523-5333

Website: www.imshealth.com

Business Contact: Eileen Moyer, EMoyer@us.imshealth.com or John Busalacchi, JBusalacchi@us.imshealth.com

Office Locations: Parsippany, New Jersey; Seattle, Washington; Phoenix, Arizona

You must be a registered member of MMM to post a comment.
close

Next Article in Directories

Email Newsletters


What does going "beyond the pill" actually mean? At MM&M's recent inaugural spring conference, audience members heard from real-world companies that are managing the organizational, technological, and promotional challenges inherent in this transition, such as partnering with health neophytes, harnessing technologies that allow deeper engagement with patients, and adopting a new commercial mindset to serve, not sell. Download here.


A wave of more effective anti-cancer drugs has set the oncology world on fire with enthusiasm. While many hail this as a new era, an equally vocal faction questions the money spent for the value gained. This medical and commercial trend report for marketers of anti-cancer modalities touches on many of the latest shifts that have expedited product launches and otherwise impacted promotion and reimbursement of these drugs. Click here.