Our colleagues have voted us the Most Creative 11 times and the Most Admired 6 times. We’ve won more than 300 awards in our 35 years, and 35 of them are in consumer work. We didn’t get here easily. We earned the recognition by remaining singularly focused on brands that help people live healthier lives. So we make it our business to understand the science of products. We explore the science of the hearts, minds, and motivations of professionals and consumers. The results are brands that achieve their market share goals, creative campaigns that win awards, and colleagues who respect our work.
Our clients count on us because we excel in Branding, Digital, Print, Broadcast, and Social. They also praise us for our creation of digital campaigns that integrate the user experience. We’re out of this world when it comes to developing and executing Direct-to-Physician, Direct-to-Patient, and Direct-to-Consumer programs. Bottom line? We’re a full-service agency with some of the best brand teams on the planet.
We learned a long time ago that to attract the best people we needed to provide an environment where they can thrive. So we created a culture that encourages people to always feel proud of the work that they do, trust that they work for ethical people, and appreciate that they’re working with friends.
Based on research, our UltraShape brand team learned that target customers work extremely hard to eliminate body fat, without getting the results they really want. Conversations with dermatologists revealed that their patients who come to them for body-contouring procedures are in search of a method that is non-invasive, requires no down time, and is virtually painless. These insights led to the creation of a campaign that emphasized “A better body without the pain”; UltraShape is a device that helps women achieve the body they want.
In 1981 we started an agency because we wanted to chart our own course. Thirty-five years later we have become the largest independent healthcare agency of record in the world.
A showcase of this supplement's healthcare and marketing partners
Chicago bellwether grows its roster and still finds time for other pursuits
AbelsonTaylor delivered a perfect pitch of a different kind last night when the agency's in-house ensemble, Hard to Swallow, won Pharmapalooza 6, the industry's annual battle of the bands contest.
From tech shifts to talent, and from emerging markets to engaging with social media, agency execs offer their predictions for what the New Year will bring.
Consumer work that creatively breaks the healthcare barriers and, most importantly, drives customers to act
The Association of Medical Media (AMM) will honor the top journal ads in 13 categories at its annual Doctors' Choice awards luncheon, September 24, at The Palace Hotel in New York City.
- Sunovion hires former BI exec as VP of marketing
- Five things for pharma marketers to know: Thursday, October 20, 2016
- Five things for pharma marketers to know: Tuesday, October 25, 2016
- Five things for pharma marketers to know: Monday, October 24, 2016
- Five things for pharma marketers to know: Wednesday, October 26, 2016
- Merck educates doctors about biosimilars, long before it will sell one in the U.S.
- 4 trends with the potential to change behavior in the patient journey
- 2016 Pharma Report: All the data in one place
- What do physicians think about biosimilars?
- Novartis considers new sales model for experimental cancer therapy