Officers: John C. Hawkins, Chief Executive Officer & President/Managing Partner Michael F. Gallagher, Executive Vice President/Managing Partner Tom McGivney, Executive Creative Director/Managing Partner Linda Shopa, Chief Financial Officer/Managing Partner Paul Pomeroy, Director of Marketing/Managing Partner.
2010 Gross Income: $40 million to $65 million
Full-time Employees: 82 (2010) 74 (2009)
Healthcare accounts: Life Science Accounts: Aptalis Technologies (formerly Eurand Pharmaceutical Technologies); B. Braun Medical; Catholic Health Initiatives (Center for Translational Research); Champions Oncology; Fujifilm Medical Systems; ITC (International Technidyne Corporation); SDIX (formerly Strategic Diagnostics Inc.) Other Healthcare Accounts: Abington Memorial Hospital; Bayhealth Medical Center; Baystate Health; Continuum Health Partners; Delaware Division of Public Health (Cancer, Indoor Air, Infant Mortality, Tobacco); Geisinger Health System; Gift of Life (Organ Donor Organization); Guthrie Health System; Henrietta Johnson Medial Center; Holy Name Hospital; Montgomery General Hospital; Nanticoke Health Services; Ocala Health System; St. Joseph’s Health System; The Chester County Hospital; UMDNJ-Robert Wood Johnson Medical School; Underwood Memorial Hospital; WellSpan Health; Westside Health.
Number of Accounts gained: 4
Accounts gained: Aptalis Technologies (formerly Eurand Pharmaceutical Technologies); Catholic Health Initiatives (Center for Translational Research); Champions Oncology Montgomery General Hospital;Ocala Health System.
Services: Strategic planning and branding Market research management Art and photo direction Advertising design Copywriting and editing Video/TV/radio script writing Broadcast production Public relations/event planning Social marketing Media, planning, buying and auditing Website design/production Interactive media/online marketing Collateral design and production Direct mail programs Exhibit design and production Partnership marketing Marketing management Recruitment marketing
Offices: Aloysius Butler & Clark, 125 South 9th Street, Suite 801 Philadelphia, PA 19107; Aloysius Butler & Clark/Zero-In, 240 Market St, # 201, Bloomsburg, PA 17815-1951
Divisions: AB&C Healthcare, AB&C Recruitment, AB&C Life Sciences.
Featured Work
Product: RapidCheck SELECT: Salmonella Enteritidis Test System
Client: : SDIX
Creative/account team: Tony Ross, Creative Director; Paul Stecca, Senior Art Director; Peter Gordon, Senior Account Supervisor
Why this ad is special: SDIX offered egg producers a way to be compliant with new government regulations while addressing a major concern: having to hold eggs until test results were obtained. The ad communicates the ease-of-use, speed and accuracy of the test in a way that combined low-key humor with serious science.