Officers: John C. Hawkins, Chief Executive Officer & President/Managing Partner; Michael F. Gallagher, Executive Vice President/Managing Partner; Tom McGivney, Executive Creative Director/Managing Partner; Linda Shopa, Chief Financial Officer/Managing Partner; Paul Pomeroy, Director of Marketing/Managing Partner.
2010 Gross Income: $40 million to $65 million
85 (2011) 82 (2010)
Life Science Accounts: Aptalis Technologies (formerly Eurand Pharmaceutical Technologies); Catholic Health Initiatives (Center for Translational Research); Champions Oncology; Fujifilm Medical Systems; SDIX (formerly Strategic Diagnostics Inc.); Sysmex America; W.L. Gore & Associates (Medical Products). Other Healthcare Accounts: Abington Memorial Hospital; Bayhealth Medical Center; Baystate Health; Continuum Health Partners; Delaware Division of Public Health (Cancer, Indoor Air, Infant Mortality, Tobacco); Geisinger Health System; Gift of Life (Organ Donor Organization); Guthrie Health System; Holy Name Hospital; MedExpress; MedStar Health(Franklin Square, Good Samaritan, Georgetown University, Montgomery General, Union Memorial, Washington Hospitals.); Mount Sinai Hospital; Nanticoke Health Services; Ocala Health System; St. Joseph’s Health System; The Chester County Hospital; UMDNJ-Robert Wood Johnson Medical School; Underwood Memorial Hospital; WellSpan Health; Westside Health.
Number of Accounts gained:
Lansdale Hospital; MedExpress; MedStar Health(Franklin Square, Good Samaritan, Georgetown University, Montgomery General, Union Memorial, Washington Hospitals.), Mount Sinai Hospital.
Strategic planning; branding; market research management; advertising and promotion; broadcast production; public relations/evening planning; social marketing; media, planning, buying and auditing; Website design/production; interactive media/online marketing; collateral and direct mail; recruitment marketing.
Aloysius Butler & Clark, 125 South 9th Street, Suite 801 Philadelphia, PA 19107; Aloysius Butler & Clark/Zero-In, 240 Market St, # 201, Bloomsburg, PA 17815-1951
AB&C Healthcare, AB&C Recruitment, AB&C Life Sciences.
Ads in food processing publications increased awareness of SDIX's RapidChek brand of food safety tests for E coli 0157, Listeria, Salmonella and Salmonella Enteritidis, and introduced the new 24-hour RapidChek Listeria F.A.S.T. test. Visual shows an example of the ultimate beneficiary of these tests—the consumer.
Tony Ross, Creative Director; Peter Gordon, Senior Account Supervisor
Why this ad is special:
SDIX offers food processors and producers a rapid way to detect pathogens that will affect their customers—and their bottom line. The ad breaks through the clutter of the typical food processing advertising, while using low-key humor to underscore the real beneficiaries of SDIX's rapid test.