Parent company: DDB Worldwide, a division of Omnicom Group Inc., 437 Madison Avenue, New York, NY 10022
Officers: Kevin Brady, President & CEO; Gordon Desveaux, Executive Vice-President; Tony Miller, Executive Vice President.
Full Time Employees: 100 (2011) 110 (2010)
Healthcare Accounts: Bayer, Becton, Dickinson & Co., Bristol-Myers Squibb Canada, Grifols Canada Ltd., GlaxoSmithKline Inc., Johnson & Johnson, Merck Consumer Canada Inc., Merck Healthcare Canada, Novartis Canada, Ontario Chiropractic Association, Pfizer Consumer Healthcare Canada, Pfizer Pharmaceutical Canada, Roche Canada
Number of Accounts gained: 16
Number of Accounts lost: 3
Services: Anderson DDB Health & Lifestyle is a full-service communications agency offering expertise in strategic planning, branding, traditional print, television and radio, design/studio services, digital/social media, and multicultural communications.
Description: Production: Pinnacle Hips and Sigma Knees; Client: Depuy Othopaedics
Creative/Account Team: Tony Miller, Executive Creative Director, Anthony Duguay, Senior Art Director; Karen Ross, Head of Broadcast; Randy Vogel, Account Director; Gord Desveaux, Executive Vice President; Beverely Saptel-John, Account Supervisor; Tina Girard, Senior Account Executive
Why this ad is special: DePut Orthopaedics is a manufacturer of artificial hips and knees. Not only are these products rigorously tested in the lab, but they're also tested in real life. Lesa, a dairy farmer from Kentucky, puts her Depuy knees to the test every day, and has been for years. Whether it's bailing hay or driving a tractor, Lesa's knees are Real Life Tested. Potential patients can visit www.RealLifeTested.com to see mini documentaries of patients putting their DePuy joints through real life tests everyday.