Centron

1745 Broadway, FL 21
New York, NY 10019
Tel: 646-722-8900
Fax: 646-722-8988

www.centroncom.com
mmclaughlin@centroncom.com

Founded: 2005

Parent Company: HealthSTAR Communications, Inc., 1000 Wyckoff Avenue, Mahwah, NJ 07430

Officers: Marcia McLaughlin, President/CEO; Michael Metelenis, Chief Creative Officer; Maria Fasulo, EVP, Managing Director; Madeleine Gold, EVP, Managing Director; Don Hov, CFO; Rob Perota, EVP, Executive Creative Director

2012 Gross Income: $15 million to $25 million

Full-time Employees: 75 (2012) 70 (2011)

U.S. billings breakdown by media/source:

2011
Healthcare accounts: Abbvie: Hypogonadism Clinical Educator Program and Materials; Bayer Pharmaceuticals/Onyx: Nexavar; Eisai, Inc.: Aloxi, Dacogen, Fragmin, New Product, Ontak, Franchise; Forest Laboratories, Inc.: Daliresp, Cariprazine; Merz: Naftin 2% Cream; Shionogi: Osphena; OraPharma: Arestin, Ossix Plus

Number of Accounts gained: 12

Accounts gained: Abbvie: Men's Health Franchise, Hypogonadism Clinical Educators; Bayer: Silvarga; Eisai, Inc.: Aloxi, Dacogen, Fragmin, new product, Ontak, franchise; Forest Laboratories, Inc.: Daliresp, Cariprazine: Merz: Naftin 2% cream; Shionogi: Osphena; OraPharma: Arestin, Ossix Plus; Shionogi: Ospemifene; Taro: Ovide.

Services: CENTRON provides the following services in-house, including account services, creative, branding, advertising, production, media, relationship marketing, strategic consultation, consumer marketing, interactive marketing, promotional med education, pub planning, KOL development, and ad boards.

New Hire Detail: Rob Perota, EVP Executive Creative Director

Exclusive: Female duo takes agency helm ahead of Lehman's exit

Bruce Lehman, one of the longest-serving CEOs in the medical agency world, will retire at year's end, agency officials confirmed, spurring new leadership at the firm he co-founded in 1978, LehmanMillet.

Email Newsletters