Founded: 2005
Parent Company: HealthSTAR Communications, Inc., 1000 Wyckoff Avenue, Mahwah, NJ 07430
Officers: Marcia McLaughlin, President/CEO; Michael Metelenis, Chief Creative Officer; Maria Fasulo, EVP, Managing Director; Madeleine Gold, EVP, Managing Director; Letty Albarran, EVP, Creative Director, Copy; Frederick Rescott, EVP, Creative Director; Brian Schwartz, SVP. Director of Operations; Don Hov, CFO
2011 Gross Income: $15 million to $25 million
Full-time Employees: 70 (2011) 80 (2010)
U.S. billings breakdown by media/source:
2011
Promotional medical education 20%
Advertising 80%
2010
Promotional medical education 20%
Advertising 80%
Healthcare accounts: Abbot: Men's Health Franchise; AstraZeneca Vimovo: Bayer Pharmaceuticals/Onyx: Nexavar; CareFusion Corporation: ChloraPrep; Daiichi Sankyo: Cardiovascular Franchise; Depomed, Inc.: Gralise; Eisai, Inc.: Aloxi, Dacongen, Framin, Giladel, Ontak; Forest Laboratories, Inc.: Daliresp, Cariprazine; Genta: Genasense; Orapharma, Inc.: Arestin; Seaside Therapeutics: STX209/STX107; Shinogi Inc.: Ospemifene, Prenate; Vertex Pharmaceuticals: Incivek.
Number of Accounts gained: 10
Accounts gained: AstraZeneca: Seroquel XR, Vimovo; Bayer/Onyx: Nexabar; Cephalon: Actiq/Fentora REMS program; Daiichi Sankyo: Welcohol, Hypertension Franchise; Depomed: Gralise; Eisai: Neuroscience Franchise, Corporate Communications; Merz: Naftin 2% cream, Naftin 1% gel, Aluvea, Aqua Glycolic Shampoo/Lotion; OraPharma: Arestin; Shinogi: Prenate, Ospeminfene; Vertex Pharmaceuticals; Incivek
Number of Accounts lost: 1
Accounts lost: Dey: Emsam
Services: CENTRON provides the following services in-house, including account services, creative, branding, advertising, production, media, relationship marketing, strategic consultation, consumer marketing, interactive marketing, promotional med education, pub planning, KOL development, and ad boards.
Featured Work
Description: Naftin Cream 2% Launch
Creative/account team: Copy: Mark Schofield; Art: Bill Wilies; Account: Helen Wong.
Why this ad is special: An iconic symbol of strength beneath a memorable headline that tells you exactly what's new about the product. You barely need to read it to get it, and when you read it once, it sticks. This ad gave brand sales exactly the energizing boost that Merz Pharmaceuticals was looking for.