Founded: 2005
Parent Company: HealthSTAR Communications, 1000 Wyckoff Avenue, Mahwah, NJ 07430
Officers: Marcia McLaughlin, President/CEO; Michael Metelenis, Chief Creative Officer; Maria Fasulo, EVP, Managing Director; Madeleine Gold, EVP, Managing Director; Joyce Griggs, EVP, Managing Director; Letty Albarran, EVP, Creative Director, Copy; Dan Simon, EVP, Creative Director, Copy; Frederick Rescott, EVP, Creative Director, Art; Brian Schwartz, SVP Director of Operations; Don Hov, Chief Financial Officer
2010 Gross Income: $15 million to $25 million
Full-time Employees: 85 (2010) 75 (2009)
U.S. billings breakdown by media/source:
Advertising: 80% (2010) 80% (2009)
Promotional Med Ed: 20% (2010) 20% (2009)
Healthcare accounts: Acorda: Ampyra; AstraZeneca: Seroquel XR, Vimovo; CareFusion: ChloraPrep; Cephalon: Amrix; Daiichi Sankyo: Welchol, Hypertension Franchise; Dey: Emsam, EpiPen; Eisai: Gliadel, Dacogen, Fragmin, Franchise, Ontak, Pipeline, Targretin capsules, Targretin gel; Forest: Daliresp; Genta: Genasense, Ganite, Pipeline; OraPharma: Arestin; Seaside Therapeutics: New Products, Autism; Vertex: Incivek.
Number of Accounts gained: 7
Accounts gained: CareFusion: ChloraPrep; Dey: EpiPen, EpiPen Global; Eisai: Dacogen, hhc Internal Communications; Seaside Therapeutics: STX209/arbaclofen, STX107
Services: Centron is a full-service healthcare communications agency built to meet today’s needs for advertising/branding and medical education. Our services include strategic planning; advertising and promotional planning including online and offline relationship marketing and targeted DTC/DTP efforts; branding with our proprietary BrandPrint process; and promotional medical education and publication planning that’s integrated within pre-launch, launch, and post-launch efforts.
New Hire Detail: Joyce Griggs has joined Centron as EVP, Managing Director of the Medical Education group. Her 25 years of experience give her a thorough understanding of how medical education and advertising work together to bring a complete promotional voice to our clients’ brands.
Divisions: Advertising/Branding; Strategic Consulting and Planning; Promotional Medical Education; KOL Development; Advisory Boards; Publication Planning/Implementation
Featured Work
Product: Oncology Business Unit
Client: Eisai Inc.
Creative/account team: Copy: Valerie Shane; Art: Frank Cusack; Account: Christopher Mangione.
Why this ad is special: Oncology With Soul—with 3 words, we immediately set Eisai apart from other companies in the oncology space and crystallize Eisai’s
hhc (
human health care) mission to focus on patients and families. Imagery and language are unified in expressing Eisai’s passionate commitment to patient care that is the driving force behind all their efforts.