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WPP to merge Ogilvy CommonHealth, ghg, Sudler, and CMI into new company

A WPP insider has been tapped as CEO of WPP Health & Wellness, and Ogilvy CommonHealth chairman/CEO Matt Giegerich is stepping down.

Study reveals doc detail preferences: Hang up the phone

Doctors shared their information preferences with CMI/Compas, revealing ways marketers can better pace their communications to max out channels.