Founded: 2002
Officers: Ken Begasse, Jr Partner, Chief Operating Officer; Michael Sanzen Partner, Executive Creative Director; Michael Banner EVP, Managing Partner, Director of Client Services; Ross Quinn Managing Partner, Director of Customer Integration; Adam Cohen EVP, Managing Partner, Creative Director, Art; Chris Runge EVP, Managing Partner, Creative Director, Copy; Jeff Hughes PhD SVP, Creative Director, Copy; Lisa Hirsch, MD SVP, Medical Director; Pamela Rogers SVP, Account Director; John Adelhelm SVP, Account Director; Ray Albergotti, SVP, Group Director of Consumer Strategies.
2010 Gross Income: $15 million to $25 million
Full-time Employees: 95 (2010) 63 (2009)
U.S billings breakdown by media/source:
Professional ads: 15% (2010), 15% (2009)
Direct marketing: 10 (2010), 10 (2009)
Sales materials: 25 (2010), 40 (2009)
Digital marketing: 50 (2010), 35 (2009)
Healthcare accounts: Salix: Xifaxan550, Crofelemer; Oceana: Solesta and Deflux; LEO Pharma: Taclonex Scalp; Roche/Genentech: MabThera Global, Tamiflu and Actemra; Pfizer UrologyFranchise: Viagra and Toviaz; Allergan: Glaucoma Franchise; Pfizer/Amgen: Enbrel; Medical Acoustics: LungFlute; Medtronic Cardiovascular Global; Pfizer Infant Nutrition Formula; Rouses Point: Corporate.
Number of Accounts gained: 11
Accounts gained: Salix: Xifaxan550 and Crofelemer; Oceana: DeFlux and Solesta; LEO Pharma: Taclonex and Taclonex Scalp; Roche/Genentech: MabThera Global, Tamiflu and Actemra; Pfizer UrologyFranchise: Viagra and Toviaz; Allergan: Glaucoma Franchise; Pfizer/Amgen: Enbrel; Medical Acoustics: Lung Flute; Medtronic Cardiovascular Global.
Number of Accounts lost: 1
Accounts lost: Betaseron: loss to global consolidation of agency services
Services: Concentric is designed to be customer-centric and metrically enabled. Rather than being dedicated to a particular channel or audience, the agency operates from a multichannel, customer-driven platform that reaches across the Three Ps: patient, physician, and payer. This approach has fueled our ability to build highly successful campaigns across all media and provide measurable impact on our clients’ brands.
Divisions: Concentric Pharma Advertising is strictly focused on achieving the clinical and commercial potential of specialty pharmaceutical brands through integrated customer-centric strategies and performance-driven campaigns . In achieving this, we've built an agency without divisions or silos, we've built an agency comprised of purpose built teams, integrated across all areas of communication and steeped in the ability to deliver meaningful and relevant solutions to the challenges associated with promoting specialty pharmaceuticals.
Featured Work
Product: Taclonex
Client: : LEO Pharma
Creative/account team: Michael Sanzen, Executive Creative Director; Adam Cohen, Creative Director, Art; Chris Runge, Creative Director, Copy; Ken Begasse, COO
Why this ad is special: Taclonex gives patients powerful efficacy in a relatively convenient proprietary topical formulation - and that is what the Take Control campaign is all about. This ad communicates that, with Taclonex, taking control of psoriasis is as uncomplicated as pulling a zipper. Physicians can be confident prescribing this rapid and simple psoriasis treatment to help patients feel good in their skin again.