Founded: 1991
Parent company: The Core Nation, 100 Franklin Square Drive, Suite 201, Somerset, NJ 08873
Officers: Ken Ribotsky, President & Chief Executive Officer; Dorene Weisenstein, Executive Vice President & Chief Creative Officer; Devon Malecki, MD, Senior Vice President, Medical & Brand Strategy; Ken Kramer, PhD, Senior Vice President and Medical Director; Gicell Schaenzler, Vice President & Director of Client Services: & Paul Moorcroft, Group Financial Controller
2011 Gross Income: $5 million to $10 million.
Full Time Employees: 42 (2011) 40 (2010)
U.S. billings breakdown by media/source
2011
Professional print ads 17%
Sales Materials 50%
Professional digital/web/mobile 10%
Professional medical education 5%
Direct marketing 13%
Public relations 3%
Other 2%
2010
Professional print ads 17%
Sales materials 40%
Professional digital/web/mobile 15%
Professional Medical Education 10%
Direct marketing 13%
Public relations 3%
Other 2%
Healthcare Accounts: Watson Pharmaceuticals: Gelnique; ZymoGenetics: Recothrom; Ortho Dermatologics: Biafine, Ertaczo; Genzyme: Myozyme, Lumizyme; Providence Speech & Hearing: Corporate: American Cancer Society: Great American Smokeout; Bracco Diagnostics: RSDL; Prometheus Laboratories: Crohn's Prognostic, Monitor IFX, Lotronex; Valeant Pharmaceuticals: Dr. LeWinn by Kinerase. Cerava; Intellectual Ventures: Corporate; Ventus Medical: Provent Therapy; AcelRx: New Product; Cadence: Ofirmev; SkinMedica: Skin Care Line.
Number of Accounts gained: 5
Account gained: SkinMedica: Skin Care Line; Ventus Medical: Provent Therapy; Cadence: Ofrimev; Prometheus Laboratories: Monitor IFX; and AcelRx: New Product.
Services: Brand development, advertising and promotion, medical communications, consumer and patient communications, Web development, digital programs, online marketing, iPad application development, and public relations.
New Hire Detail: Gicell Schaenzler, Vice President & Director of Client Services, was hired on Decemeber 19, 2011. Ken Camastro, Creative Director of Art, was hired on May 21, 2012.
Offices: Brandkarma, LLC 17992 Mitchell South, Suite 200, Irvine, CA 92614
Featured Work
Description: 2012 RECOTHROM Print Campaign