200 Varick Street
New York, NY 10014
With the Zurampic launch campaign, we are not only promoting a new drug, but also a new understanding of how gout works. Zurampic addresses inefficient renal excretion of uric acid, a critical mechanism leading to elevated serum uric acid levels for many patients with gout. The Kidney Road imagery clearly indicates how and where this drug works, highlighting the renal excretion pathway that physicians can now access. This campaign execution includes print ads, banner ads, a Website, rep-delivered iDetail, promotional animation, and convention booth design.