Officers: Clay Wilemon, CEO & Chief Strategy Officer; John Hermie, President
2011 Gross Income: $10 million to $15 million
Full Time Employees: 23 (2011) 22 (2010)
Healthcare Accounts: Serves over 30 healthcare clients including: Abbott Medical Optics, Abbott Molecular, Avantis Medical Systems, Baxter Biosurgery, Cianna Medical, Endologix, EPIC Diagnostics, St. Jude Medical, Tenex Health
Number of Accounts gained: 6
Services: Marketing strategy and planning, brand development, product launches, digital and interactive media, Web design, online medical education, digital selling applications, multimedia production, advertising, direct marketing, DTC, PTC, patient education, trade show promotion.
Description: The Plex-ID System is transforming patient care by enabling clinicians to identify and characterize microbes both uniquely and broadly. The ad draws a sharp contrast between traditional process-of-elimination diagnostics and the Plex-ID's innovative method. In fact, the ad illustrates the contrast quickly and simply, just like the Plex-ID System itself.
Creative/Account Team: Lead Creative: Gary Frederickson; Account Team: Katherine Wiseman, Jon Hermie
Why this ad is special: This creative defines the benefit of a highly technical solution in clear, simple terms. It differentiates the quick and specific way that Plex-ID identifies pathogens compared to traditional process-of-elimination diagnostics. The ad also positions this breakthrough as a new category, a new way of thinking, and a new clinical advantage.