Founded: 2009
Officers: Dorothy Wetzel, CEO/Chief, Extrovert; Bill Fleming, Partner, Chief Strategy, Extrovert; Valerie Bugtai-Elias, Chief Account, Extrovert; Thomas Millar, Chief Creative, Extrovert.
2011 Gross Income: $5 million to $10 million
Full-time Employees: 40 (2011) 10 (2010)
U.S billings breakdown by media/source
2011
Sales materials 5%
Professional digital/web/mobile 5%
Consumer print ads 5%
Consumer digital/web/mobile 5%
Direct marketing 30%
Patient education 20%
Marketing consulting 30%
2010
Consumer print ads 35%
Consumer digital/web/mobile 5%
Direct marketing 30%
Marketing consulting 30%
Healthcare accounts: EMD Serono: Egrifta, Gonal F; Pfizer: Cerenia, Pfizer Animal Health Corporate; Vertex Pharmaceuticals: Incivek.
Number of Accounts gained: 5
Accounts gained: EMD Serono: Egrifta, Gonal F; Pfizer: Cerenia, Pfizer Animal Health Corporate; Vertex Pharmaceuticals: Kalydeco (consulting project)
Services: Consumer communication, advertising, patient education, RM, digital/social media, Professional promotion: multichannel, digital/social media. Strategy Consulting: marketing, mix, DTC investment, brand architecture development, digital strategy
New Hire Detail: Extrovertic brought in two key executives. Bill Fleming joined extrovertic as a Partner, in charge of strategy and multichannel, and Tom Millar came on as Chief Creative Extrovert.
Offices: Extrovertic, 12 Sidney Street, Cambridge, MA 02139, 617-225-0300.
Featured Work:
Description: We maintained the core benefits of the brandstrength and speed—while representing the patient in an inspirational light. Our iconic interpretation shows a variety of individuals, men and women, battling hepatitis C by boxing and kickboxing through the exploding hepatitis C virus.
Creative/account team: Thomas Millar, Executive Creative Director; Susan Wall, Creative Director, Extrovert; Jacqi Berman, Lead RM Copy, Extrovert; Peter Van Bloem, Content Simplifying, Extrovert; Valerie Bugtai-Elias, Chief Account, Extrovertic; Lucia Bayer, VP, Account, Extrovert; Eric Ames, Supervising Account, Extrovert; Matt Seltzer, Supervising Account, Extrovert
Media team: Marry Heim, Vice President; Alicia Kim, Associate Media Director; Matt Schaeffer, Media Director
Why this ad is special: The ad delivers by providing empathy and at the same time capturing the fighting spirit of the patients. In the DTC world of happy, smiley people, the ad breaks through with distinctive branding and emotional messaging.