500 Olde Worthington Road
Westerville, OH 43084
When people with COPD puff enough ATROVENT HFA, they breathe better. But many don’t — and instead of realizing their mistake, they just think it doesn’t work. So we set out to remind them to puff… again. Introducing the Puffagins, a clan of cloud-like characters who prompt patients to puff enough.
The agency appointed Sonja Foster-Storch, previously president of McCann Echo, to fill a role that has been vacant since 2016.
The heart is a tireless worker, beating day and night. When we're telling stories for healthcare brands, we should remember what it takes to infuse real feeling, to get people to care.
The GSW Worldwide veteran will take on the new role at the midsized agency.
An organ-donation campaign with a Brazilian football tie-in, and a UK managed-access company's series of documentary films, took top honors.
InVentiv is merging two of its digital agencies into two full-service shops: GSW, Fueled by Blue Diesel and Ignite + Palio.
The National Bone Health Alliance and inVentiv shop GSW Worldwide are launching 2Million2Many, a national education campaign designed to raise awareness of the connection between osteoporosis and broken bones.
GSW Worldwide co-founder Bob Gerbig, an entrepreneurial account director who left Abbott to launch the Ohio-based agency powerhouse in 1977, has died at 66.