Communicating effectively to the healthcare consumer is not just our primary focus, it’s everything we do. We’ve brought decades of DTC and OTC experience to clients like GSK, Sanofi, and Merck Consumer Health. We built category-leading healthcare brands from Advair to VESIcare, from Dr. Scholl’s to Claritin. And we continue to build client relationships that last virtually forever in marketing years. It’s easy when the integrated ideas you create continue to drive business and strengthen consumer connections with these brands, year after year.
Industry award shows have recognized our commitment to strong, consumer-focused healthcare creative. This year, our campaign for GSK’s Anoro was one of only two branded pharma finalists at Cannes. And our VESIcare “Pipe People” campaign was the most awarded pharmaceutical advertising of this century, bringing a fifth-to-market brand all the way to number one in the category within three short years.
Part of the Havas Worldwide network, and headquartered in New York, Tonic is a collaborative, fully integrated agency providing solutions to leading healthcare clients.
- Company Resources
The Self-Treating Generation
Whom do Millennials call when they are sick? Havas Tonic surveyed over 4,000 Millennials, aged 21-38, to find out. We discovered Millennials are skipping the traditional doctor visit, calling Mom, using Google and self-treating with TLC and OTCs.
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