Founded: 2001
Parent Company HC&B, Inc., 701 Brazos, Suite 1100, Austin, TX 78701
Officers: Kerry Hilton, CEO; Nancy Beesley, CMO; Lloyd Sheep, COO.
2010 Gross Income: $15 million to $25 million
Full-time Employees: 40 (2010) 36 (2009)
U.S. billings breakdown by media/source:
Professional ads: 25% (2010), 25% (2009)
Direct marketing: 5% (2010), 10% (2009)
Sales materials: 12% (2010), 30% (2009)
DTC Print: 15% (2010), 5% (2009)
DTC Broadcast: 20% (2010), 20% (2009)
Digital Marketing: 20% (2010), 10% (2009)
Healthcare accounts: Alcon Labs, Austin Gastroenterology, Cochlear Americas, California Pacific Medical Center, Fasprin, Harden Healthcare, Hollister, LIVESTRONG, McKesson, Medtronic, Optima Health, Scott & White Health Plan, Sound Surgical Technologies, Texas Oncology, US Oncology.
Number of Accounts gained: 3
Accounts gained: Harden Healthcare: Corporate Branding Fasprin: Low dose aspirin product launch US Oncology: Corporate Branding
Divisions: Media Interactive, Professional Consumer, Market Intelligence.
Featured Work
Product: Vaser
Client: : Sound Surgical Technologies
Creative/account team: Amy Smith; Account Director Anne Pratt; Senior Copywriter Michele Evans; Senior Art Director Jessica Worrell; Art Director
Media team: Mandy Buhler; Media Director Sara Stevens; Media Analyst Lindsay Chronister; Media Coordinator.
Why this ad is special: This campaign breaks through the clutter of traditional lipo marketing and brings humor to the category. The stark illustrations and bold headlines also generate a powerful call to action: Vaser it!.