Officers: Kerry Hilton, CEO Nancy Beesley, CMO Lloyd Sheep, COO
2012 Gross Income: $5 million to $10 million.
Full-time Employees: 55 (2012) 50 (2011)
Alcon, Covidien, Texas Oncology, Scott & White Health Plan, Edgemont Pharmaceuticals, McKesson, St.Rose Hospital, RemitData, Pacific Edge, ALK Abello, Austin Gastro, Harden Healthcare, Hollister, Optima Health, Plx Pharmaceuticals, Tyroid Head & Neck Cancer Foundation, Sound Surgical Technologies
Number of accounts gained in 2012: 6
Accounts gained: CX Bladder; Edgemont: Forfivo; RemitData; Plx Pharmaceuticals; Thyroid Head & Neck Cancer Foundation; ALK Abello
Services: Strategic Planning · Corporate and Product Branding and Advertising · Sales Collateral · Market Research · Usability Research · Creative Development · Website Development · Digital Sales Tools · Apps · Social Media · Education/Training · Print, Broadcast and Interactive Media Plannin and Buying · Search Engine Marketing · PR
New Hire Detail: Nancy George, Account Director Jacob Golding, Account Director Steve Miller, Executive Creative Director Kathy Field, Group Creative Director
Description: This is the Alcon Surgical, EX-PRESS® Glaucoma Filtration Device Global Campaign. It was created to remind glaucoma surgeons not to use antiquated technology when treating their patients, but rather the proven predictability of the EX-PRESS® Device.
Creative/account team: Creative Leads: Steve Miller, Slade Seaholm, Mark Gillmore. Account Leads: Amy Smith Dowell, Heather Mills, Melissa Buck. Client Leads: Greg Kunst, Mark Jasek.
Why this product is special: The standard surgical treatment for glaucoma is the trabeculectomy – a rather crude method that hasn’t changed in almost 50 years. Alcon’s EX-PRESS® Device is changing that. Using irreverent messaging and humorous imagery, this ad tells surgeons that their old technique just doesn’t cut it anymore.