inVentiv Health Communications
450 W 15th Street
New York, NY 10011
Freedom to Fail:
Eight of 10 pharmaceutical marketers agree that innovation is imperative to reaching business goals, yet none strongly agree that they know where to focus change. Enter predictive analytics: an opportunity to recreate an entire marketplace in a digital simulation, and then endlessly experiment without spending a single dollar on in-market pilots. Download the workbook to help you build a plan to innovate and optimize your marketing.
The agency appointed Sonja Foster-Storch, previously president of McCann Echo, to fill a role that has been vacant since 2016.
Industry leaders discussed why a social-centric approach is especially important in oncology, particularly as it relates to health systems, interactions with healthcare providers, and family support.
It operates a number of ad agencies, like GSW and Palio, as well as a group of PR firms that includes Chandler Chicco Agency.
Former Biosector 2 US MD Jeanine O'Kane was named inVentiv Health PR Group's US MD.
A new name but a story long in the making