JUICE Pharma Worldwide

322 8th Avenue 10th Floor
New York, NY 10001
Tel: 212-647-1595
Fax: 212-367-1594

www.juicepharma.com
connect@juicepharma.com

Founded: 2002

Officers: Lois Moran, President/CEO; Lynn Macrone, Chief Creative-Strategic Officer; Forrest King, Chief Innovation Officer Managing Directors: Roxana Bannach-Lin, EVP, Strategic Planning/Business Development; Randy Goldstein, SVP, Director of Agency Integration; Colleen Katzman, EVP, Client Services; Adam Kline, EVP, Group Creative Director; Howard Nagelberg, Chief Financial Officer; Bob Palmer, EVP, Digital Practice; Laurence Richards, EVP, Client Services; Joan Wildermuth, EVP, Group Creative Director

2012 Gross Income: $40 million to $65 million

Full-time Employees: 200 (2012) 189 (2011)

Healthcare accounts: Acorda: Ampyra; Bayer: Riociguat, Boehringer Ingelheim: Respiratory Portfolio; Leo Pharma: Picato; Merck & Co., Inc.: Cosopt PF, Gardasil, Isentress, M-M-R II, PegIntron, Pneumovax23, Preladenant, Proquad, Rotateq, Saflutan, Saphris, Suvorexant, V503, Varivax, Victrelis, Zioptan, Zostavax; National Hemophilia Foundation; Novartis Oncology: Exjade; Vertex Kalydeco

Number of Accounts gained: 7

Accounts gained: Acorda: Ampyra; Bayer: Riociguat, Boehringer Ingelheim: Respiratory Portfolio; Merck & Co., Inc.: Preladenant; National Hemophilia Foundation; Novartis Oncology: Exjade; Vertex Kalydeco.

Services: JUICE Pharma Worldwide is a full-service agency that drives game-changing strategy and creative across multiple brands, audiences, disciplines, channels, and global markets with an agility that is uniquely aligned with the needs of pharmaceutical and healthcare clients.

Featured Work

Description: > HemMobile™ is an app with aptitude—developed with input from hemophilia patients, doctors, and caregivers to better log infusions, track bleeds, and more. Users can add notes related to each infusion log, as well as photos, and even send reports of this history to their care team and backup information via iCloud®.

Creative/account team: Account team: Laurence Richards, EVP, Client Services; Mike Tonzola, VP, Account Supervisor; Anna Bullock, Account Supervisor; Sarah Parker, Account Supervisor Creative team: Troy Polsley, VP, Group Art Supervisor; John Hiemenz, Art Director; Erika Fad, VP, Group Copy Supervisor Digital team: Bob Palmer, EVP, Digital Practice; Alec Pollak; VP, Director of User Experience; Greg Varghese, Director of Development, Quavin Evans, Information Architect; Sara Allen, Interactive Production Supervisor

Why this product is special: The JUICE app is the #1 downloaded app for hemophilia.

With iPad push, Merck gets global right

Merck came late to the iPad party, but the company has made up the distance by releasing a global template for details using the device.

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