Founded: 1972
Parent company: Omnicom Group, 437 Madison Avenue, New York, NY 10017
Officers: Sharon Callahan, CEO; Janet Donnelly, President; Peter Zagorin, Executive Vice President, Director of Client Services; Violet Aldaia, Senior Vice President, Management Supervisor; Anna Maria Echeverri, Senior Vice President, Management Supervisor; Amy Marchitello, Senior Vice President, Management Supervisor; Brendan Ward, Senior Vice President, Group Creative Director.
Healthcare Accounts: Braintree Laboratories Inc.: HalfLytely, Suprep; Cordis: Empira, Exoseal; Daiichi Sankyo: Oncology Pipeline; Eisai Inc.: Aricept; Eisai Inc./Pfizer Inc.: Aricept 23mg; Ethicon Endo-Surgery Inc.: Colorectal Surgery Division, Echelon 45 Endopath Stapler, Flex-60 Endopath Stapler, Intradural Stapler, Linear Cutter; Johnson & Johnson: Internal Ventures; Otsuka America Pharmaceutical Inc.: IV Busulfex; Merck: Sublingual Tablet-Based Immunotherapy; Pfizer Inc.: Aricept/Aricept 23mg, Aromasin, Camptosar, Crizotinib; Pfizer Animal Health: Anti-Infective Franchise, Cerenia, Convenia, BIOs franchise, LymeVax, Mature Brands Portfolio, Pain, analgesia and sedation franchise, Revolution, Slentrol; Roche/Genentech: CellCept; UCB Pharma Inc.: Keppra XR.
Number of Accounts gained: 3
Accounts gained: Pfizer Inc.: Crizotinib; Cordis: Empira, Exoseal.
Number of Accounts lost: 1
Accounts lost: Pfizer: Toviaz
Services: Full-service, creative promotion to healthcare professionals and patients; full-service digital, multi-channel marketing, product and corporate brand development.
New Hire Detail: Peter Zagorin, Executive Vice President, Director of Client Services; Violet Aldaia, Senior Vice President, Management Supervisor; Amy Marchitello, Senior Vice President, Management Supervisor; Brendan Ward, Senior Vice President, Group Creative Director.
Featured Work:
Product: Empira
Client: Cordis, a Johnson & Johnson company
Creative/account team: Brendan Ward, SVP, Group Creative Director; Anna Marie Echeverri, SVP, Management Supervisor.
Why this ad is special: Our ad for Cordis' EMPIRA is special because it provides a clear and concise communication of the product benefit and value to interventionalists, a very specialized group of healthcare practitioners. In addition, it was an opportunity for the brand to showcase the franchise value of EMPIRA products to introduce greater efficiencies in patient treatment and ultimately optimize patient results.