Founded : 1994
Officers : Jay Bigelow, President; Jamie Cobb, Executive Creative Director; Joe Soto, EVP, Director of Account Management; Alyson Connor, Director of Strategic and Behavioral Services; Jeff Burkel, Chief Operating Officer; Phil Stein, Chief Financial Officer
2010 Gross Income : $5 million to $10 million
Full-time Employees : 60 (2010) 50 (2009)
Healthcare Accounts : Takeda : Edarbi; Merck : Gardasil; Talecris : Gamunex, Plasmin; United Therapeutics : Living PAH; Quintiles; New American Therapeutics : Denavir; Auxilium : Xiaflex, Peyronies; Bayer : Mirena; Diabetes devices; Novartis : Sandostatin.
Number of Accounts gained : 10
Accounts Gained : Takeda : Edarbi; Merck : Gardasil; Talecris : Gamunex; United Therapeutics : Living PAH; Quintiles; New American Therapeutics : Denavir; Auxilium : Xiaflex, Peyronies; Bayer : Mirena, diabetes devices; Novartis : Sandostatin; Physicians Pharmacy Alliance; B.Braun
Services : MicroMass offers unrivalled capabilities in the application of behavioral science to marketing challenges. The company’s approach is founded on the belief that understanding the critical factors that influence individual behavior is the best way to create dialogue and build enduring relationships between customers and brands. Unlike traditional agencies that are structured by discipline, MicroMass brings together under one roof the expertise and services for building sophisticated, multi-channel programs that span the full marketing continuum. Headquartered in Cary, N.C., MicroMass is one of the fastest growing agencies in its field. With experience across life sciences categories, the company has a roster of clients that includes some of the most respected names in the industry.
New Hire Detail : Joe Soto, EVP Account Management; John Hamilton, SVP Group Account Director; Don Martin, VP Group Creative Director