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The number of men seeking botulinum toxin procedures has increased 310% since 2000—yet men represent about 10% of the current patient base. Research shows that many men are in the aesthetic practice, but aren’t aware BOTOX® Cosmetic is an option for them. This campaign strives to reach these potential patients.
The founder of Pacific Communications shares the details of his career as he is inducted into the Medical Advertising Hall of Fame.
Keeping steady amid storms
- Top 25 rare disease brands, by sales
- Five things for pharma marketers to know: Monday, February 13, 2016
- Merck's DTC ad for Keytruda hints at more cancer brands turning to TV
- Five things for pharma marketers to know: Thursday, February 16, 2017
- Five things for pharma marketers to know: Wednesday, February 15, 2017