WHAT DOES RED HOUSE DO?
Quite simply, Red House Healthcare Marketing helps clients achieve measurable results.
How? By balancing strategy and creative equally. In addition to flexible services such as analytics, content, creative and automation platform support, we offer turn-key agency solutions to help achieve longer term goals.
ABOUT RED HOUSE
Red House was designed as an integrated marketing firm. We weren’t an online shop seeking legitimacy, or an ad agency seeking relevancy. We were purposefully designed for marketers that were tired of coordinating a range of non-integrated services.
We focus exclusively on business to business and our understanding of the healthcare landscape includes health systems and hospitals, payers and physicians. Every client we serve has a need to engage decision makers, and demands a firm that not only understands the buyer, but the other areas of healthcare that impact those buyers.
Since 2001 we've measured every program we've run for clients that span healthcare technology, medical device, specialty pharma and payer technology. In addition to recognition in MM&M's "Under the Radar" feature, we've been recognized by the national Business Marketing Association for "Best of Division" for Lead Generation, Chief Marketer's "Top Shops", and BtoB Magazine's "Top Agencies" list.
When you have a technology solution that can genuinely help make a clinical impact at the point of care, you want to get the message into the right hands—in the most meaningful way. For ClinicalKey, an Elsevier solution, that meant a highly integrated, targeted campaign. The client selected 500 facilities that were most likely to value the impact that ClinicalKey could have on their care. And they weren’t wrong. The campaign rang up a 21 percent response rate, coupled with an 87 percent recall rate.
Using Content Marketing to Elevate C-Level Demand