Sentient Interactive

54 W 21st Street Suite 705
New York, NY 10010
Tel: 973.630.6600

Sentient is an award winning, metrics-driven digital agency with a specialization in the Pharmaceutical and Healthcare industries. Sentient has a balanced approach to developing creative solutions delivered via the Internet, promoting these through multi-tactical digital media campaigns measuring results along the way. Sentient’s steadfast focus on measurement leverages the power of Internet technologies to ensure everything we do is measured, analyzed and optimized to illustrate for our clients an actual return on marketing investment (ROMI). It’s this unique metrics-driven approach that truly differentiates Sentient and gives clients comfort in knowing what they’re getting for their investment through a fully transparent model.

Featured Work

LIVALO is a statin that competes in a market dominated by generics. Since physicians believe that all statins are the same and habitually write their generic of choice, our DTC campaign needed to communicate that failing on certain statins may be due to them interacting with the patient’s other medications.

  • Company Resources
  • Targeting in Healthcare: Balancing Opportunity & Responsibility

    Through highly sophisticated targeting techniques, pharma marketers can readily reach their audience by leveraging data points from connected devices. This wealth of information can then be used to develop additional targeting strategies, but we must also be mindful of customer centricity to maximize the benefit to consumers and brands.


How to Shatter the Glass Ceiling

How Pharma Can Benefit from the Transformation of Pharmacy


Live at MM&M Transforming Healthcare

Pharma faces its 'oh, shit' moment

In his keynote address at the MM&M Transforming Healthcare conference, Dr. Gautam Gulati says the industry is being outpaced by its innovation.

Merck, Takeda execs: Is AI the new bad app?

One executive referred to AI as a "black box" and as the "Tower of Babel."

Value-based care requires innovators to challenge the status quo

Execs stressed the importance of collaboration, consumer-mindedness.

Admetsys wins the 2017 MM&M Startup Showdown

The artificial pancreas can provide value to the health system.

Top 40 Healthcare Transformers

MM&M honors 40 upstarts and veteran innovation gurus.

Top 10 Innovation Catalysts

For the first time MM&M honors a group of 10 agency execs.