StoneArch is a full-service agency focused on health and medical marketing, from prevention to intervention. Our decades of healthcare experience give us a keen perspective on a complex industry and the critical insight it takes to solve our clients’ biggest marketing challenges.
While our focus hasn’t changed, our audience has grown exponentially. The gap between B2B and B2C health and medical marketing continues to shrink, and discerning consumers are looking for substantiated, proven health benefits, whether they are shopping for organic vegetables in the grocery store, or researching pelvic mesh solutions for urinary incontinence or pelvic organ prolapse.
Delivering the best solutions for our clients means finding ways to make the technical and clinical relevant to a consumer audience—and non-medical consumer brands relevant to a clinical audience. We wouldn’t be able to do that without the perspective of selling technical healthcare devices and solutions. Our depth of understanding allows us to provide the context and nuance necessary to reposition and translate the latest into what will work for our clients.
We’ve also realized that our passion for health has grown beyond professional expertise. As individuals, we’re finding meaningful ways of integrating our knowledge of the health and medical fields into our everyday lives—creating a purpose-driven vibe that permeates everything we do.
Along the way we’ve won more than our fair share of awards, both for our work and our culture. Health and medical marketing can be complicated, so we try to keep our philosophy very simple: do great work for our clients, stay true to ourselves and enjoy the ride.
St. Jude Medical’s new OPTIS™ Integrated System delivers the same stunning image resolution as its predecessor—the difference is location. We developed a brand position based on the advantages an integrated, ready-to-use system provides for interventional cardiologists. The message, “Location, Location, Location” highlights the key benefits of an installed system.
Account supervisor: Jennifer Mugnaini
Associate creative director: Wayne Walstead
Director, strategy: Cassie Benowitz
Director, content: Sue Katula
Senior project manager: Annie Carpenter
Why is our sample ad special?
Location may be a big deal in the real estate market, but it can be a deal breaker in the cath lab. Leveraging a well-known adage, the “Location, Location, Location” hook relates to every key benefit of the system—procedural efficiency, anatomic positioning and informed treatment decisions.
Aligning across healthcare's continuum
Content marketing is not advertising in the old sense. In its use of social media, content marketing challenges consumers while relying on their input. It is proactive and responsive to their concerns, needs and energy. Content marketing has become the new voice of marketing. Learn what you need to know and how pharma marketers can adapt to this innovative venture into social media by clicking here for access.