Leadership Team: Jerrold Gershone, CEO; Jessica Boden, President; Phil Hoch, Creative Director; Nikos Katopodis, Director of Client Services; Paul Lyrek, Director of Digital Strategy; Ellen Schuller Director of Strategy.
StoneArch works with industry-leading medical device and healthcare companies from around the world, driving brand strategy and creative across media platforms. We speak our clients’ language, make sense of complex clinical claims and navigate comfortably through legal and regulatory. We find the humanity in the most advanced technologies and relentlessly communicate their value to those whose lives or livelihoods depend on them. By helping our clients realize their vision, we have a front row seat to the amazing advancements in healthcare and quality of life across the globe.
Brand development and identity; Product or service positioning and branding; Message development; Multichannel communications strategy and planning; Creative ideation and execution across all channels; Convention support; Editorial planning; Content development; Video ideation, scripting and production; Learning programs for healthcare professionals, patients and caregivers; Digital marketing strategy; Email and inbound marketing; Content strategy; SEO/SEM management; Mobile application, WordPress and HTML/PHP development; Creative and production of meetings, ranging from small advisory boards to full-scale national sales meetings.
ProVation® Medical sought to increase awareness and generate qualified leads for ProVation® MD Cardiology in support of the launch of their enhanced software. After developing positioning and messaging, StoneArch used these strategic guideposts to develop a creative campaign, digital publishing app and supportive advertising executions.
Strategic and Creative:
Presenting software to a physician audience meant tackling the inadequacy of “the old way” (dictation and transcription) and depicting this software as the solution for accurately and dynamically capturing medical documentation of cardiovascular procedures.
Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.