Officers: Alan Topin, President; Abby Mansfield, SVP/Creative Director; John Diaz, VP/Creative Director; Tanja Noren, VP/Account Director; Betsy Kramer, VP/Account Director
2012 Gross Income: $5 million to $10 million
Full Time Employees: 31 (2012) 31 (2011)
Healthcare Accounts: Teva Neuroscience: Azilect; Mission Pharmacal: Binosto, Citranatal Prenatal Vitamins, Ferralet 90, Lycelle, Prednisolone 25, Tindamax, Urocit-K 15 mEq, Uribel; Vetter International: contract manufacturer; Terumo Cardiovascular: corporate assignment; Myriad Genetics: BRACAnalysis, Colaris, Ondose; Additional new product assignments; Alzheimer’s Association; Studer Group .
Number of Accounts gained: 4
Account gained: Mission Pharmacal: Binosto, Prednisolone 25; Alzheimer’s Association; Studer Group
Services: Topin & Associates is a full-service health care marketing communications agency offering strategic planning, creative, and production services for print, video, and digital media. Our experience includes specialty pharma, device, diagnostics, and more, including brands in both launch and late life cycle stages.
New Hire Detail: Laura Pionek, Digital Producer; Alex Leavitt, Account Supervisor; Heather Chenery, Senior Project Manager; Justin Smith, Developer
Description: > Binosto (Client: Mission Pharmacal).
Creative/account team: Prill Nugent, Creative Director, Krista Wagner, Creative Supervisor, Erin Schwarz, Copywriter, Betsy Kramer, VP/Account Director, Tommy Schenck, Account Supervisor, Laura Pionek, Digital Producer
Why this product is special: By surrounding patients in a bubbly world, the campaign communicates both the unique, effervescent formulation and the protection the brand offers to osteoporosis patients.