Topin & Associates

205 North Michigan Avenue Suite 2315
Chicago, IL 60601-5923
Tel: 312-645-0100
Fax: 312-645-0120

www.topin.com
atopin@topin.com

Founded: 1982

Officers: Alan Topin, President; Abby Mansfield, SVP/Creative Director; John Diaz, VP/Creative Director; Tanja Noren, VP/Account Director; Betsy Kramer, VP/Account Director

2012 Gross Income: $5 million to $10 million

Full Time Employees: 31 (2012) 31 (2011)

Healthcare Accounts: Teva Neuroscience: Azilect; Mission Pharmacal: Binosto, Citranatal Prenatal Vitamins, Ferralet 90, Lycelle, Prednisolone 25, Tindamax, Urocit-K 15 mEq, Uribel; Vetter International: contract manufacturer; Terumo Cardiovascular: corporate assignment; Myriad Genetics: BRACAnalysis, Colaris, Ondose; Additional new product assignments; Alzheimer’s Association; Studer Group .

Number of Accounts gained: 4

Account gained: Mission Pharmacal: Binosto, Prednisolone 25; Alzheimer’s Association; Studer Group

Services: Topin & Associates is a full-service health care marketing communications agency offering strategic planning, creative, and production services for print, video, and digital media. Our experience includes specialty pharma, device, diagnostics, and more, including brands in both launch and late life cycle stages.

New Hire Detail: Laura Pionek, Digital Producer; Alex Leavitt, Account Supervisor; Heather Chenery, Senior Project Manager; Justin Smith, Developer

Featured Work

Description: > Binosto (Client: Mission Pharmacal).

Creative/account team: Prill Nugent, Creative Director, Krista Wagner, Creative Supervisor, Erin Schwarz, Copywriter, Betsy Kramer, VP/Account Director, Tommy Schenck, Account Supervisor, Laura Pionek, Digital Producer

Why this product is special: By surrounding patients in a bubbly world, the campaign communicates both the unique, effervescent formulation and the protection the brand offers to osteoporosis patients.

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