Parent Company: Harte Hanks, 9601 McAllister Freeway, Suite 610, San Antonio, TX 78216
Officers: Jeannine Falcone, Corporate Vice President and EVP, Customer Strategy and Engagement; Kevin T. Dunn, SVP of Global Strategy.
2012 Gross Income: Under $5 million
Full-time Employees: 15 (2012)
Number of Accounts gained: 3
Services: TRUE Health + Wellness is an expert at building brands and helping them make connections. Our agency breaks new ground by bringing together the value of brand with the tenets of relationship marketing, digital technology and analytics. We united these divergent points to achieve new, ownable, and measurable engagements for brand adoption and loyalty. Our approach provides insights that inform a creative articulation that connects individuals to the brand on their terms. Our approach brings traditional brand-development thinking and the principal aspects of relationship marketing together at the very beginning of the brand development process. The strategic integration of brand and direct marketing disciplines is ground breaking. Our staff is a blend of traditional brand creatives and strategists with engagement and digital teams. The cross assimilation of these very different mindsets has created a new way of thinking for our creative,strategy and analytics teams. For brand managers, this new way of thinking leads to increased brand adoption and improved return on investment. As a result, True Health + Wellness' capabilities encompass those of traditional brand agencies—-strategy, branding, conceptual design, visual design, motion graphics, media placement and events -- strategically integrated with the specialty offerings of relationship marketing, digital innovation, systematic design and analytics.