Underscore develops, manages and measures paid, earned and owned media programs for health and wellness brands. Whether you’re targeting consumers, healthcare professionals or both, we’ll translate your brand objectives into media strategies and programs that drive your business goals. We think carefully about the balance of paid media investments, brand-owned assets, and earned media potential and provide insights that optimize investments.
To us, there are two categories of solutions: the one that is exactly right for your unique challenge – and everything else. Underscore programs are precisely targeted to reach the right people in the right places. Measurement through to ROI and business impact is a guiding principle for every program. We set benchmarks and guidelines before we begin investing and provide insightful reporting and results analysis throughout your campaigns. We partner seamlessly with your other agencies and collaborate to make your work simpler.
Technology transforms media every day, not just the obvious channels like digital, social and mobile. Out of Home, magazines, radio and other “traditional” media are changing as well. Our job is to deliver the right mix of media by staying ahead of this rapidly-shifting landscape, making certain we maintain brand integrity, abide by FDA regulations and privacy policies, and enable your communications to resonate with your audience.
Our solutions are right only if they can be implemented, if they perform, and if they support your brand’s strategy. We are accountable for our recommendations leveraging third party research, audits, and program optimization as our client’s brands evolve and grow.
We’re actively growing, too, and are happy to share case studies, insights and relevant success stories with prospective clients upon request. In the meantime:
Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.