W2O Group, founded in 2001 by Jim Weiss, a 25-year healthcare communications veteran, is an independent network of complementary marketing, communications, research and development firms focused on integrated business solutions to drive change and growth through "pragmatic disruption" for the world's leading brands and organizations. The agency has grown to over 400 employees serving clients through a network of firms – WCG, Twist Mktg, Brewlife and W2O Ventures – through offices in San Francisco, Silicon Valley, Los Angeles, San Diego, Austin, Chicago, Minneapolis, Boston, New York and London. The firm is ranked on the Inc. 5000 fastest growing companies list and was named the 2013 and2014 Digital Agency of the Year by the Holmes Report.
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Social Oncology Project
The 3rd annual Social Oncology Project Report was published ahead of the American Society of Clinical Oncology’s annual meeting, quantifying the scope and nature of digital conversations about oncology. In 2015, we used broad-but carefully curated-communities for whom cancer is an especially pertinent topic, and examined how these communities function. We now have a much more sophisticated understanding not only of the digital information about cancer, but how that information flows through the system. The communities we analyzed are all a part of the MDigitalLife database, and include verified practicing U.S. physicians, advocates, media and patients. More information can be found here: http://mdigitallife.com/socialoncology/.
Missing the Forest for the Trees
Greg Matthews, creator and managing director of MDigitalLife, describes the unforeseen phenomenon that every healthcare communicator needs to understand around the change in physicians’ roles. More information can be found here: http://mdigitallife.com/.
Both positions were newly created as the agency has grown over the past year.
Former Edelman executive Mary Corcoran replaces Annalise Coady, who becomes president of W2O EMEA.
Pure Communications CEO Andrea Johnston will lead the combined agency.
Lynn Fox is suing W2O. She was laid off in March, seven months after the agency network bought her San Francisco-based boutique, Fox Communications.
The agency network said the private equity firm won't be involved in its day-to-day operations, but it will help its growth strategy.
The healthcare-focused agency network is committed to spending $50,000 over three years to the Future Leaders in Healthcare Fellowship Program.
An agency with a "no walls" philosophy