The drug maker's broadcast-heavy "OAB reality" campaign stresses the emotional toll on women.
Genzyme is taking rare disease awareness to another level with a documentary film, dubbed "Facing Fabry Together," that follows four families grappling with the genetic disorder.
ESPN anchor and former Eagles player Mike Golic will anchor Merck's type 2 diabetes disease awareness campaign Blood Sugar Basics Game Plan.
Sanofi Pasteur has launched its first consumer advertising for Fluzone Intradermal, featuring a prickly pitch-critter meant to stress the flu vaccine's extra-thin needle.
The FDA plans to study whether consumers can distinguish between product claims and disease information in print ads for prescription drugs.
The CDC's proposal that all US baby boomers get a one-time test for the hepatitis C virus has already given a boost to drugmakers in the antiviral space.
Genentech is sponsoring a flu education campaign featuring hereditary etiquette expert Anna Post offering advice to the flu-stricken on keeping the bug to themselves.
Pfizer Oncology has recruited Desperate Housewives and West Wing star Kathryn Joosten to feature in a national education campaign titled Lung Cancer Profiles, which aims to reduce stigma and plug molecular testing of the disease as the company deepens its investment in genetically-targeted oncology therapies.
He takes a very direct approach to the pursuit of prostate health. He's Branko the Prostate Czech, and he's been wielding his latex glove to raise awareness during September's Prostate Cancer Awareness Month.
WebMD is expanding its wellness and prevention offering with several children's fitness sites aimed at besting childhood obesity.
Uloric-maker Takeda and Men's Health Network recruited a pair of racing world rivals to hype a gout awareness campaign, dubbed "Gout Pit Stop."
Merck is launching a chronic hepatitis C awareness campaign featuring rocker and hepatitis C sufferer Gregg Allman, whose Allman Brothers Band will headline a benefit concert on World Hepatitis Day on July 27, in New York.
Eli Lilly & Co. refreshed its Lilly for Better Health program with a multichannel platform and a YouTube channel.
Merck is launching Build Smart, Breathe Easier, an asthma awareness campaign starring celebrity carpenter Carter Oosterhouse, who will build four homes with asthma-healthy features.
Amazing Race host Phil Keoghan will lead a Novartis-sponsored team of women pro cyclists on a 10-city bike tour to raise awareness of MS.
Makers of arthritis biologic drugs, a $15-billion market, are refining their consumer pitch to focus on prevention and early diagnosis, not just symptoms.
A quarter of US smartphone users are looking up medical info on their devices, and three-quarters of US physicians own an Apple device, according to a pair of surveys.
Pfizer is piloting a mobile education campaign promoting awareness of the value of childhood vaccinations through texting.
Boehringer-Ingelheim has recruited actress Jane Seymour to serve as the face of a continental European atrial fibrillation and stroke awareness campaign.
Sanofi-Aventis US is expanding its social media footprint with a new "Discuss Diabetes" blog and a "WhyInsulin" YouTube channel.
A former Merck exec says it's time to wind down the DTC arms race by letting companies with brands in competitive categories collaborate on disease awareness advertising.
Bayer wants women to come to the company for information on contraception instead of relying on coworkers, bloggers or the tube for advice.
J&J's Janssen-Cilag launched an animated patient education video aimed at showing viewers the world from the perspective of a child with ADHD and urging parents to see a doctor about behavioral problems.
Content marketing is not advertising in the old sense. In its use of social media, content marketing challenges consumers while relying on their input. It is proactive and responsive to their concerns, needs and energy. Content marketing has become the new voice of marketing. Learn what you need to know and how pharma marketers can adapt to this innovative venture into social media by clicking here for access.