Disease Awareness

Astellas serves up dose of "reality" in DTC effort

Astellas serves up dose of "reality" in DTC effort

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The drug maker's broadcast-heavy "OAB reality" campaign stresses the emotional toll on women.

Fabry film spotlights a rare disease

Fabry film spotlights a rare disease

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Genzyme is taking rare disease awareness to another level with a documentary film, dubbed "Facing Fabry Together," that follows four families grappling with the genetic disorder.

Company news: Merck

ESPN anchor and former Eagles player Mike Golic will anchor Merck's type 2 diabetes disease awareness campaign Blood Sugar Basics Game Plan.

Sanofi launches Fluzone DTC with prickly-cute creative

Sanofi launches Fluzone DTC with prickly-cute creative

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Sanofi Pasteur has launched its first consumer advertising for Fluzone Intradermal, featuring a prickly pitch-critter meant to stress the flu vaccine's extra-thin needle.

FDA asks if mix of product and disease info confuses consumers

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The FDA plans to study whether consumers can distinguish between product claims and disease information in print ads for prescription drugs.

How CDC's hep.-C testing advice benefits drugmakers now

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The CDC's proposal that all US baby boomers get a one-time test for the hepatitis C virus has already given a boost to drugmakers in the antiviral space.

Genentech education campaign urges flu sufferers to mind their manners

Genentech education campaign urges flu sufferers to mind their manners

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Genentech is sponsoring a flu education campaign featuring hereditary etiquette expert Anna Post offering advice to the flu-stricken on keeping the bug to themselves.

Pfizer effort urges lung cancer patients to get gene tests

Pfizer effort urges lung cancer patients to get gene tests

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Pfizer Oncology has recruited Desperate Housewives and West Wing star Kathryn Joosten to feature in a national education campaign titled Lung Cancer Profiles, which aims to reduce stigma and plug molecular testing of the disease as the company deepens its investment in genetically-targeted oncology therapies.

Prostate Czech gets behind a good cause

Prostate Czech gets behind a good cause

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He takes a very direct approach to the pursuit of prostate health. He's Branko the Prostate Czech, and he's been wielding his latex glove to raise awareness during September's Prostate Cancer Awareness Month.

WebMD tackles childhood obesity with new websites

WebMD tackles childhood obesity with new websites

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WebMD is expanding its wellness and prevention offering with several children's fitness sites aimed at besting childhood obesity.

Takeda hits the race track with gout awareness effort

Takeda hits the race track with gout awareness effort

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Uloric-maker Takeda and Men's Health Network recruited a pair of racing world rivals to hype a gout awareness campaign, dubbed "Gout Pit Stop."

Allman to headline Merck's Tune In to Hep C awareness effort

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Merck is launching a chronic hepatitis C awareness campaign featuring rocker and hepatitis C sufferer Gregg Allman, whose Allman Brothers Band will headline a benefit concert on World Hepatitis Day on July 27, in New York.

Lilly refreshes patient ed portal, launching YouTube channel

Lilly refreshes patient ed portal, launching YouTube channel

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Eli Lilly & Co. refreshed its Lilly for Better Health program with a multichannel platform and a YouTube channel.

Merck partners with Habitat for Humanity in asthma awareness effort

Merck partners with Habitat for Humanity in asthma awareness effort

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Merck is launching Build Smart, Breathe Easier, an asthma awareness campaign starring celebrity carpenter Carter Oosterhouse, who will build four homes with asthma-healthy features.

Novartis and Amazing Race host ride tandem for MS awareness

Novartis and Amazing Race host ride tandem for MS awareness

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Amazing Race host Phil Keoghan will lead a Novartis-sponsored team of women pro cyclists on a 10-city bike tour to raise awareness of MS.

Arthritis drugmakers hone pitch to consumers

Arthritis drugmakers hone pitch to consumers

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Makers of arthritis biologic drugs, a $15-billion market, are refining their consumer pitch to focus on prevention and early diagnosis, not just symptoms.

Mobile mania: smartphone users dialing up health info; docs prefer Apple

Mobile mania: smartphone users dialing up health info; docs prefer Apple

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A quarter of US smartphone users are looking up medical info on their devices, and three-quarters of US physicians own an Apple device, according to a pair of surveys.

Pfizer texting campaign plugs vaccinations

Pfizer texting campaign plugs vaccinations

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Pfizer is piloting a mobile education campaign promoting awareness of the value of childhood vaccinations through texting.

Dr. Quinn to front Boehringer European AFib awareness effort

Dr. Quinn to front Boehringer European AFib awareness effort

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Boehringer-Ingelheim has recruited actress Jane Seymour to serve as the face of a continental European atrial fibrillation and stroke awareness campaign.

Sanofi-Aventis builds out diabetes social media presence

Sanofi-Aventis builds out diabetes social media presence

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Sanofi-Aventis US is expanding its social media footprint with a new "Discuss Diabetes" blog and a "WhyInsulin" YouTube channel.

To dial down DTC, let companies collaborate on ads, says ex-Merck exec

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A former Merck exec says it's time to wind down the DTC arms race by letting companies with brands in competitive categories collaborate on disease awareness advertising.

Bayer unbranded effort aims to counter bad birth control info

Bayer unbranded effort aims to counter bad birth control info

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Bayer wants women to come to the company for information on contraception instead of relying on coworkers, bloggers or the tube for advice.

J&J uses web video, teacher outreach in UK ADHD effort

J&J uses web video, teacher outreach in UK ADHD effort

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J&J's Janssen-Cilag launched an animated patient education video aimed at showing viewers the world from the perspective of a child with ADHD and urging parents to see a doctor about behavioral problems.

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