Diversity

Clinical trial awareness campaign launches

PhRMA and the National Minority Quality Forum's "I'm In" campaign seeks to tackle clinical trial diversity (or the lack thereof).

Providers lack proper resources for health education: study

Providers lack proper resources for health education: study

By

Lack of access to patient-education materials in appropriate languages remains providers' biggest obstacle to serving culturally diverse patient populations, researchers found.

Novo Nordisk launches "robust" Hispanic FlexPen play

Novo Nordisk launches "robust" Hispanic FlexPen play

By

Novo Nordisk has launched a big integrated Spanish-language marketing campaign for its FlexPen insulin delivery device - one that Univision calls "the most robust ever" in Hispanic media for the diabetes sector.

HBA salutes Bayer effort to bolster women leaders

By

Bayer HealthCare was awarded the Healthcare Businesswomen's Association (HBA) ACE Award in recognition of its Women's Leadership Initiative.

Email Newsletters

MM&M Future Leaders


Register now

Early bird $1,950 before 31 October 2014

*Group discounts available on request 

MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.