Diversity

Clinical trial awareness campaign launches

PhRMA and the National Minority Quality Forum's "I'm In" campaign seeks to tackle clinical trial diversity (or the lack thereof).

Providers lack proper resources for health education: study

Providers lack proper resources for health education: study

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Lack of access to patient-education materials in appropriate languages remains providers' biggest obstacle to serving culturally diverse patient populations, researchers found.

Novo Nordisk launches "robust" Hispanic FlexPen play

Novo Nordisk launches "robust" Hispanic FlexPen play

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Novo Nordisk has launched a big integrated Spanish-language marketing campaign for its FlexPen insulin delivery device - one that Univision calls "the most robust ever" in Hispanic media for the diabetes sector.

HBA salutes Bayer effort to bolster women leaders

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Bayer HealthCare was awarded the Healthcare Businesswomen's Association (HBA) ACE Award in recognition of its Women's Leadership Initiative.

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