In the wake of high-profile brand flops, everyone from clients to creative teams seeks the counsel of experts.
Under Duato, the leadership team for Johnson & Johnson's pharma group includes six women. "We don't just talk about it," he says.
Several of the top-spending brands have never hired more than one female or non-white marketing boss, and some never have.
Join this webinar to hear new, patient focused research from Univision and Nielsen's Hispanic Healthcare Journey study.
The core campaign concept of Sister Pact — making a pact with a friend to get a mammogram — taps into existing trusted relationships to drive both awareness and participation.
Roberts reports to Ken Begasse, founder and CEO of Concentric Health Experience.