Docs back moratorium on drug ads: survey

A solid majority of doctors - 64% - say there should be some sort of moratorium on DTC advertising, according to a survey by TNS Healthcare.

Almost half of physicians - 44% - would approve of a moratorium of two years or more, and 27% believe there should be no DTC ads at all.

The survey of 1,002 physicians and 251 consumers found physician attitudes toward DTC far harsher than those of the general public. Only 44% of consumers favored a moratorium on drug ads, with 41% backing a two-year moratorium and 32% saying there should be no drug advertising at all.

Physicians and consumers were in agreement that the FDA is falling down on the job of policing DTC, with three-quarters of both groups saying the agency has failed to adequately vet ads.

You must be a registered member of MMM to post a comment.
close

Next Article in Channel

 

Did you miss January's Top 40 Healthcare Transformers issue? Read how these inventors, strategists, entrepreneurs and wonks are challenging, disrupting and otherwise transforming the healthcare business. And join us April 30 to honor them at the Transforming Healthcare Dinner. Click here.