Docs comfy with ePromotion, and many prefer it, says study
Additionally, 73% of the physicians surveyed for SDI's ePromotion Annual Study 2008 said pharma's electronic promotional activities (or ePromotion) were equal or superior to traditional face-to-face encounters.
“Through ePromotion, physicians have more time to review product information and review disease state information at their own convenience – at night time or on the weekends,” said Heather Alba, senior manager, promotional audits at SDI.
Other findings from the report include:
- Sixty-nine percent of the physicians surveyed participated in ePromotional activities in the evening, outside of office hours.
- In 2008, the average amount of time spent by a physician on a single ePromotion activity was 18 minutes.
- Physicians ranked Merck as the leader in terms of the best ePromotion activities, followed by Pfizer and AstraZeneca respectively.