Docs rate exhibits as better than ads

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Physicians prefer exhibits at medical meetings to some other modes of learning about new drugs and technologies, a study suggests.

M|C Communications polled attendees at a Pri-Med meeting earlier this year—212 before and 182 after. The Healthcare Convention & Exhibitors Association presented the data in June.

Sixty-six percent favor getting information on new drugs from exhibitors, vs. 16% who prefer journal ads and 69% who prefer journal articles. For medical technology information, most clearly prefer exhibitors.

In addition, almost half said their offices restrict access by detailers or plan to within the next six months.

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