Physicians were asked to rank the companies that have the
best general sales reps, specialty sales reps, and medical science liaisons as
part of “Specialty Reps 2007: An Influential Force,” a recent Verispan survey
of 4,000 physicians from across 24 different specialties.
Here's a look at what docs from each specialty had to say
about the specialty sales reps that serve them.
Cardiologists rated Pfizer, Merck and Novartis first, second
and third respectively as the companies with the best specialty sales forces.
Gastroenterologists rated AstraZeneca, TAP and Abbott as the top three sales
forces for specialty reps. Neurologists/neurosurgeons ranked Pfizer,
GlaxoSmithKline, UCB and Novartis as having the best specialty reps. OB/GYNs
ranked Wyeth, Ortho-McNeil and Bayer first, second and third, respectively in
terms of best specialty reps. Oncologists rated Genentech, Amgen and Novartis
as having the best specialty reps.
Ophthalmologists ranked Alcon, Allergan and Pfizer as the
leasing sales forces in terms of specialty reps.
Pediatricians ranked Merck, GlaxoSmithKline
and Shire as the top three sales forces for specialty reps. Psychiatrists
ranked Eli Lilly, Janssen and Pfizer as having the leading specialty sales
reps. Urologists rated Pfizer, Sanofi-Aventis and GlaxoSmithKline first, second
and third, in terms of best specialty representatives.