Doctors' Choice names top ads
The Association of Medical Media announced 13 finalists in The Doctors' Choice awards for best journal ads.
According to the AMM, 5,742 docs reviewed 327 ads, representing 200 of the most widely advertised products in 2007.
Ad criteria for judging included the “ability to communicate clearly and quickly, help with clinical decisions, prompt seeking more information or re-examining treatment, generate interest, add to information provided by company sales reps and underscore the value of the product prescribed,” according to an AMM statement. Winners will be announced at a luncheon at The Palace Hotel on September 24, in New York City.