The Association of Medical Media (AMM) named its Doctors' Choice award winners, and Interpublic Group and Omnicom agencies dominated.
IPG's Draftfcb Healthcare and sibling Area 23 amassed three awards for work on behalf of King, GSK and Centocor. RCW Group notched two more, including the top-scoring ad—for Amgen's Nplate.
Ads by Omnicom's Cline Davis & Mann led two categories—OB/GYN and pulmonary—while Alcon and Genentech work by Omnicom's CAHG and AgencyRx got three more trophies.
An Abelson Taylor ad for Eli Lilly's Forteo Injection notched two awards, among three total for the indie shop.