DTC ads don't offer fair balance says study

Share this article:

DTC ads don't offer adequate fair balance, according to a study by the University of Georgia's Grady College of Journalism and Mass Communication. The study found that an average 60-second ad featured under 8 seconds of risk information and an average 30-second ad had less than 5 seconds.

Share this article:
close

Next Article in Features

Email Newsletters

More in Features

Read the complete August 2014 Digital Edition

Read the complete August 2014 Digital Edition

Click the above link to access the complete Digital Edition of the August 2014 issue of MM&M, with all text, charts and pictures.

Private View: Discussing Women's Health

Private View: Discussing Women's Health

Dan Chichester, chief creative officer, LLNS