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DTC Report

DTC ads don't offer fair balance says study

Matthew Arnold

February 01, 2008

More Features

DTC ads don't offer adequate fair balance, according to a study by the University of Georgia's Grady College of Journalism and Mass Communication. The study found that an average 60-second ad featured under 8 seconds of risk information and an average 30-second ad had less than 5 seconds.

From the February 2008 Issue of MMM

Web Exclusive

What NOT to say to an MS Patient

Dorothy Wetzel June 07, 2013

It is often hard to find the right words when talking to a patient, friend or family member with MS. Even with training and awareness of the disease, we often blurt out something we think is innocuous only to find out later that we have deeply offended. The Health Activists that Extrovertic spoke to had some suggestions for having positive conversations with someone with MS.

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma.