DTC ads made some cancer patients doubt their docs

Share this article:
A survey of patients at Harvard's Dana-Farber Cancer Institute found that 11% said ads for cancer-related drugs had made them less confident in their providers' judgment.

Of the 348 respondents to the survey, published in the Journal of Clinical Oncology, 86% were aware of DTC advertising, particularly television spots (77%), with little variation across clinical or sociodemographic factors except that patients were more likely to be aware of products specific to their cancer types.

Of those aware of ads, 17.3% said they'd talked to their healthcare provider about an advertised medication, though fewer than a fifth of those patients reported receiving a prescription for the drug in question. Patient perceptions of DTC ads were generally favorable, particularly among non-college graduates.

The researchers concluded that the respondents were highly aware of DTC for cancer-related treatments, that they found ads to be accessible and useful and that they prompted "a modest amount of patient-provider discussion but infrequent patient-reported changes in therapy."

Share this article:

Email Newsletters

More in News

Astellas, DOJ settle for $7.3M

Astellas, DOJ settle for $7.3M

Astellas has settled a False Claims case with the Department of Justice over the 2010-2013 marketing of an antifungal medication. Astellas denies the allegations.

Boehringer drug lands US, EU orphan tag

Boehringer drug lands US, EU orphan tag

The experimental Breakthrough Therapy treatment is for acute myeloid leukemia.

Omnio app moves to smartphones

Omnio app moves to smartphones

Physicians Interactive is introducing the third wave of its Omnio app, making the tablet-only tool available for iPhones and Android phones.