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DTC Report Articles

Omnicom Group reports income down 13.7% in Q4

February 16, 2009

Demonstrating just how badly mainline agencies are suffering from the recession, Omnicom Group reported that Q4 net income was down 13.7% to $271 million from $313.9 million for the period a year ago.
 

Bausch & Lomb launches campaign for Crystalens for cataracts

February 16, 2009

Bausch & Lomb launched a targeted ad campaign aimed at seniors for its new Crystalens intraocular lens for cataracts.
 

Nissen comments on DDMAC's needs to restrict DTC

February 16, 2009

Steven Nissen, head of cardiovascular medicine at Cleveland Clinic, wrote in the journal Nature that DDMAC "needs the right to restrict direct-to-consumer advertising during the first two years a drug is marketed and to preview advertising to ensure it is not misleading."
 

Social media renders commercial model obsolete: panel

February 16, 2009

To leverage social media effectively, the drug industry will have to transform its commercial model, said panelists at the ePharma Summit.
 

McGarryBowen lands consumer advertising business for Chantix

February 16, 2009

Pfizer moved the consumer advertising business for Chantix to McGarryBowen, ending McCann HumanCare's contract on the smoking cessation drug.
 

FDA to test out 1-800-AERS

December 15, 2008

The FDA is weighing requiring DTC TV ads to carry a toll-free number for adverse events reports and is surveying 1,600 consumers to find out what they think, the Associated Press reported.
 

Roche CEO criticizes TV advertising

December 15, 2008

Consumer advertising "was the single worst decision for the industry," according to Roche Pharmaceuticals CEO William Burns at a conference in London early last month.
 

DTC spend lagged in '08, says TNS

December 15, 2008

Spending on DTC launch campaigns dropped this year as companies waited longer to market fewer new drugs with more limited indications, said a TNS Media Intelligence report.
 

Watch those advertising and promo claims, say laywers

November 15, 2008

Attorneys at the Washington law firm of McDermott Will & Emery advised in October that companies wishing to avoid FDA challenges to drug ads and promotional pieces should review their materials in all therapeutic categories to determine whether they make implied outcomes claims.
 

FDA raps Amgen, Bayer for promos

November 15, 2008

The FDA's Division of Drug Marketing, Advertising and Communications (DDMAC) issued an untitled letter on a patient brochure for Amgen's Sensipar.
 
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Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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