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DTC Report Articles

Kohl seeks backup for device ads

October 13, 2008

Sen. Herb Kohl (D-WI) said DTC ads for devices should be regulated just as much as those for drugs and called on his colleague in the House, Rep. Bart Stupak (D-MI), to work with him toward that end.
 

DDMAC warns Bayer on YAZ TV ads

October 13, 2008

The FDA slapped Bayer HealthCare Pharmaceuticals with a warning letter on two 60-second TV ads for its YAZ contraceptive.
 

FDA posts DTC guide on its site

September 16, 2008

FDA posted a guide to drug advertising on its site for consumers, "Be smart about prescription drug advertising."
 

Ads in Canada had little impact: study

September 16, 2008

A study of how DTC TV advertising impacted different populations in Canada suggested that ads may have little impact on consumers.
 

PhRMA sends lawyers to meet with HECC staff

August 18, 2008

PhRMA sent a delegation of lawyers to meet with House Energy and Commerce Committee staffers to try and head off new regulations and discuss recent work on an update of PhRMA's DTC guidelines.
 

Warner Chilcott to limit DTC, rely more on reps

August 18, 2008

Warner Chilcott said it would "make much more limited use of DTC in support of our existing brands," relying instead on reps to drive market share gains
 

FDA will survey how visuals distract viewers

August 18, 2008

The FDA will test broadcast-style ads for a bogus blood pressure drug as part of a survey aimed at determining how visuals may distract viewers from risk information.
 

J&J may consolidate Rx advertising

August 18, 2008

Johnson & Johnson is considering consolidating advertising and marketing for its pharmaceutical brands into one or possibly two companies, a J&J spokesperson told MM&M.
 

Parade to launch 'healthy' supplement

August 18, 2008

Parade Magazine's monthly health supplement, HealthyStyle, debuts Sept. 17, and the publisher hopes it will prove a lure for pharma advertisers.
 

Pharmas spent $16 million on DTC in WV, according to report

July 14, 2008

A report by West Virginia's Pharmaceutical Cost Management Council said pharmas spent $16 million on DTC advertising in the state from July 2007 through December 2007.
 
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Web Exclusive

What NOT to say to an MS Patient

Dorothy Wetzel June 07, 2013

It is often hard to find the right words when talking to a patient, friend or family member with MS. Even with training and awareness of the disease, we often blurt out something we think is innocuous only to find out later that we have deeply offended. The Health Activists that Extrovertic spoke to had some suggestions for having positive conversations with someone with MS.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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