Medical Marketing and Media

DTC Report Articles

Kohl seeks backup for device ads

Matthew Arnold October 13, 2008

Sen. Herb Kohl (D-WI) said DTC ads for devices should be regulated just as much as those for drugs and called on his colleague in the House, Rep. Bart Stupak (D-MI), to work with him toward that end.

DDMAC warns Bayer on YAZ TV ads

Matthew Arnold October 13, 2008

The FDA slapped Bayer HealthCare Pharmaceuticals with a warning letter on two 60-second TV ads for its YAZ contraceptive.

FDA posts DTC guide on its site

Matthew Arnold September 16, 2008

FDA posted a guide to drug advertising on its site for consumers, "Be smart about prescription drug advertising."

Ads in Canada had little impact: study

Matthew Arnold September 16, 2008

A study of how DTC TV advertising impacted different populations in Canada suggested that ads may have little impact on consumers.

PhRMA sends lawyers to meet with HECC staff

August 18, 2008

PhRMA sent a delegation of lawyers to meet with House Energy and Commerce Committee staffers to try and head off new regulations and discuss recent work on an update of PhRMA's DTC guidelines.

Warner Chilcott to limit DTC, rely more on reps

August 18, 2008

Warner Chilcott said it would "make much more limited use of DTC in support of our existing brands," relying instead on reps to drive market share gains

FDA will survey how visuals distract viewers

August 18, 2008

The FDA will test broadcast-style ads for a bogus blood pressure drug as part of a survey aimed at determining how visuals may distract viewers from risk information.

J&J may consolidate Rx advertising

Matthew Arnold August 18, 2008

Johnson & Johnson is considering consolidating advertising and marketing for its pharmaceutical brands into one or possibly two companies, a J&J spokesperson told MM&M.

Parade to launch 'healthy' supplement

Matthew Arnold August 18, 2008

Parade Magazine's monthly health supplement, HealthyStyle, debuts Sept. 17, and the publisher hopes it will prove a lure for pharma advertisers.

Pharmas spent $16 million on DTC in WV, according to report

July 14, 2008

A report by West Virginia's Pharmaceutical Cost Management Council said pharmas spent $16 million on DTC advertising in the state from July 2007 through December 2007.

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