DTC

Industry criticizes FDA's proposed DTC studies

Industry criticizes FDA's proposed DTC studies

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Pharma companies took issue with the methodology for the FDA's proposed studies of advertising tactics.

Five things for pharma marketers to know: Monday, May 16, 2016

Five things for pharma marketers to know: Monday, May 16, 2016

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Pfizer buys Anacor; Harvard Medical School loosens rules for faculty ties to pharma; Vermont poised to pass price transparency bill

Lobbyists argue DTC ad tax deduction may be a casualty of reform

Lobbyists argue DTC ad tax deduction may be a casualty of reform

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Advertising lobbyist said eliminating the DTC ad tax deduction is a real threat to the industry.

Novartis launches DTC campaign for Entresto

Novartis launches DTC campaign for Entresto

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The loss of patent exclusivity for cancer drug Gleevec contributed to a 12% sales drop, but the drugmaker expects sales from Entresto and Cosentyx to pick up the slack.

When it comes to professional ads, print makes its comeback

When it comes to professional ads, print makes its comeback

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Following print's best year since 2011, it's time to rewrite those journal-advertising obituaries. Medical-surgical print journal spending in 2015 was up 8.4% to $372 million.

Drugmakers go to DTC to promote IBS drugs

Drugmakers go to DTC to promote IBS drugs

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The launch this week of the first DTC campaign for Viberzi follows a wave of direct-to-consumer campaigns focused on promoting treatments for the two types of IBS.

MannKind reworks commercial strategy for Afrezza

MannKind reworks commercial strategy for Afrezza

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After buying back the rights to the therapy, the biopharmaceutical company is building a endocrinology sales force and hiring a new advertising agency.

Larry Dobrow on the Worst DTC ads of 2015

Larry Dobrow on the Worst DTC ads of 2015

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One side effect (pun super-deliberately intended) of prompting pharma creatives to come up with new go-to visuals is that, well, not every idea or execution is a keeper.

DTC Report 2016: Gut Check

DTC Report 2016: Gut Check

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DTC is facing a new test from physicians and politicians. Here's why critics fear a deluge, and how they're pushing back.

A ranking of 2015's DTC Ads

A ranking of 2015's DTC Ads

Great DTC pharma advertising during the last year or so has been "sparse," says SSCG Media Group president Debbie Renner. Still, here are her top 10 picks for 2015.

2015 DTC spending: All the data in one place

2015 DTC spending: All the data in one place

Drugmakers spent 20% more on DTC ads in 2015 than in 2014. Eli Lilly was the top spender, shelling out $220.4 million to promote Cialis, its erectile dysfunction drug.

Another physician group raises concerns about DTC

Another physician group raises concerns about DTC

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The American College of Physicians questioned the role direct-to-consumer advertising plays in contributing to prescription drug costs.

Five things for pharma marketers to know: Monday, March 28, 2016

Five things for pharma marketers to know: Monday, March 28, 2016

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Experts say DTC spending is a waste; Alder BioPharma's migraine drug meets study goal; sources tell Stat that execs are leaving Verily Life Sciences

The FDA wants to study DTC tactics

The FDA wants to study DTC tactics

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The agency has proposed two studies to investigate the use of superimposed text and the use of animated characters.

Omnicom formalizes health group led by CDM's Wise

Omnicom formalizes health group led by CDM's Wise

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The division, dubbed Omnicom Health Group, claims to serve 70% of the top 100 pharma brands.

Five things for pharma marketers to know: Thursday, February 18, 2016

Five things for pharma marketers to know: Thursday, February 18, 2016

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Lawmaker seeks to stop DTC ads for newly approved drugs; testosterone therapy helps sexual function; the FDA requests more data about Catalyst's rare drug

Celebrity pharma ads: Opportunity or PR disaster?

Celebrity pharma ads: Opportunity or PR disaster?

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Tapping celebrities for brand or awareness campaigns ensures a high degree of attention, but such arrangements come with concerns that "regular" ones do not.

The best and worst pharma celebrity moments

The best and worst pharma celebrity moments

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We present to you our picks for the best and worst moments in celebrity healthcare spokespersonship—plus a few more that, frankly, we can't find anywhere.

Is This the End of Agency Diversification?

Is This the End of Agency Diversification?

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DTC and OTC/wellness can borrow from mainstream consumer shops. Professional marketing may pose a tougher sell.

BMS CEO defends use of DTC to promote cancer drug

BMS CEO defends use of DTC to promote cancer drug

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The drugmaker's CEO said the campaign helps dispel pessimism created from a history of cancer drugs that lack "significant value."

What the AMA's Proposed DTC Ban Overlooks

What the AMA's Proposed DTC Ban Overlooks

While DTC advertising does significantly impact consumer demand, most evidence suggests the majority of this demand benefits the overall state of consumer health.

Characters in DTC Ads Used with Little Reason

Characters in DTC Ads Used with Little Reason

Many of the characters we are now meeting do not appear to be directed at a patient insight or purposefully used to de-stigmatize a disease.

Five things for pharma marketers to know: Wednesday, January 6, 2016

Five things for pharma marketers to know: Wednesday, January 6, 2016

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Lilly's Jardiance starting to gain market share; Merck "raring" to make acquisitions; Sanofi said it will stop marketing Afrezza

Sanofi to stop marketing Afrezza, citing low Rx

Sanofi to stop marketing Afrezza, citing low Rx

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Sanofi spent $3.75 million on advertising for Afrezza in the third quarter of 2015 yet the therapy only brought in about $2 million in revenue.

The year's top pharma marketing controversies

The year's top pharma marketing controversies

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Drug pricing is easily the biggest controversy but pharma faced other issues, too, like the AMA's call to ban DTC advertising.

Pharma Marketers: Don't Ignore Men

Pharma Marketers: Don't Ignore Men

Not only are men more receptive to pharmaceutical advertising than previously thought, they are also more active in researching medical conditions and treatments

Pfizer delivers strong Prevnar sales on back of big '15 consumer media outlay

Pfizer delivers strong Prevnar sales on back of big '15 consumer media outlay

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Company's vaccines chief credits campaigns aimed at grownups with driving US demand for blockbuster vaccine. The remaining cohort will be harder to capture.

Diabetes launches aid Lilly's Q3 sales growth

Diabetes launches aid Lilly's Q3 sales growth

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The drugmaker recently launched a DTC campaign for diabetes drug Trulicity, which generated $73.7 million in sales in the third quarter.

Lilly kicks off DTC campaign for Trulicity

Lilly kicks off DTC campaign for Trulicity

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The drugmaker aims to differentiate its type-2 diabetes drug in the competitive GLP-1 receptor agonist class.

BI and Lilly launch DTC campaign for Jardiance

BI and Lilly launch DTC campaign for Jardiance

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The drugmakers worked with Evoke Health to develop a campaign that would differentiate the third-in-class type-2 diabetes drug in an increasingly competitive market.

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