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 DTC

Purdue puts Intermezzo DTC to bed

May 16, 2013

Marketing partner Transcept pulled 90 sales reps and Purdue closed out the majority of its DTC outreach in March.
 

Pharmas are cool with YouTube but fear Twitter

May 15, 2013

Among social media channels, healthcare execs are most comfortable with YouTube and least comfortable with Twitter, a survey suggests.
 

FDA gut-checks DTC clarity

May 14, 2013

The new survey will study whether patients understand how efficacy is calculated and experiment with ways to make communications clearer.
 

Docs haven't mellowed on DTC, snap poll suggests

May 01, 2013

The FDA wants to know how physician attitudes towards direct-to-consumer advertising have evolved since the agency last asked them, in 2002. If a snap poll by CMI/Compas is any indication, drug companies probably won't like the answers.
 

Fabry film spotlights a rare disease

April 30, 2013

Genzyme is taking rare disease awareness to another level with a documentary film, dubbed "Facing Fabry Together," that follows four families grappling with the genetic disorder.
 

Higher prices keep Lilly's quarter flat; Cymbalta DTC pull-back planned

April 24, 2013

Lilly said sales-force downsizing was the right move considering the current portfolio mix and generics shadow. Management also teased some vague pipeline details.
 

FDA widens scope of DTC impact survey

April 23, 2013

The agency is revisiting the impact DTC advertising can have on healthcare. What's new: NPs and PAs are being asked for input.
 

OPDP takes an integrated approach to ad reviews

March 08, 2013

FDA's Office of Prescription Drug Promotion is taking an integrated approach to reviewing promotional materials and shedding its consumer- and professional-directed silos.
 

Business briefs: Pharma's ad spend, Baby sheds HIV status

March 04, 2013

Pharma pared back its ad spend in 2012, a baby born HIV-positive is virus-free two-and-a-half years later, and Boston Children's Hospital is making its own apps.
 

Razzed for lax DTC self-policing, PhRMA accentuates the positive

March 01, 2013

PhRMA issued a terse response to a study claiming that ED drug advertisers more or less ignored the trade group's Guiding Principles for Direct to Consumer ads, a self-policing regime implemented in 2005 to fend off talk of a ban on drug ads.
 

Meta-survey suggests favorable risk/benefit profile for DTC ads

February 26, 2013

A comprehensive survey of the scientific literature on direct-to-consumer advertising of prescription drugs reads more like the industry's case for DTC than you might expect—with a few big caveats.
 

Blood cancer charity in branding blitz

February 14, 2013

The Leukemia & Lymphoma Society is looking to raise its profile—and donations—with its first-ever large-scale ad campaign.
 

Purdue takes to the airwaves with Intermezzo ads

February 13, 2013

After several years of quiet among prescription sleep aids, Purdue Pharma has issued a wake up call to the category with an ad campaign featuring an adorably memorable anthropomorphic lightbulb.
 

Merck finds "dual modality" in DTC helps viewers grasp risks

January 03, 2013

A Merck study bolsters FDA's case for requiring that TV ads for prescription drugs present risks in text as well as the voiceover.
 

Transcept, Purdue plan DTC effort to revive sleep-drug launch

November 27, 2012

Facing lower-than-expected demand, Purdue and Transcept are broadening the commercial strategy for Intermezzo to include DTC and a larger selling force.
 

Sanofi snags Elizabeth Perkins for Lantus campaign

November 15, 2012

Sanofi has recruited actress Elizabeth Perkins, who has type 1 diabetes, to serve as the face of its Diabetes Co-Stars awareness campaign.
 

Amgen's Prolia, Enbrel get sales overhauls, DTC

October 24, 2012

Sales of Amgen's Prolia are set to rise after a "soft" quarter, thanks to a sales force overhaul and an impending return to TV advertising, the company said in a third quarter results call.
 

Sanofi launches Fluzone DTC with prickly-cute creative

October 02, 2012

Sanofi Pasteur has launched its first consumer advertising for Fluzone Intradermal, featuring a prickly pitch-critter meant to stress the flu vaccine's extra-thin needle.
 

Search doubles as health narrative, Google finds

September 25, 2012

Google's latest data shows that the doctor-patient information divide isn't so much a divide as two parts of the same conversation.
 

FDA asks if mix of product and disease info confuses consumers

June 21, 2012

The FDA plans to study whether consumers can distinguish between product claims and disease information in print ads for prescription drugs.
 

OPDP wants corrective ads for violative EpiPen TV spot

June 01, 2012

FDA's Office of Prescription Drug Promotion issued a warning letter to Mylan and Pfizer for an EpiPen TV ad that the agency said hyped the effectiveness of the drug.
 

Companies balk at "burdensome" DTC TV pre-review plans

May 31, 2012

The FDA's draft guidance on a planned move to mandate pre-review of TV ads for most prescription drugs and biologics would be unduly burdensome, say manufacturers, and maybe unconstitutional, says PhRMA.
 

POM aims arch ads at FTC tormentors

May 24, 2012

The makers of POM Wonderful pomegranate juice are firing back at the Federal Trade Commission with an ad campaign featuring the tagline: "FTC v. POM: You Be the Judge."
 

FDA's 45-day TV ad review "shot clock" in guidance

March 12, 2012

TV ads for most prescription drugs must be submitted to FDA for pre-clearance 45 days before the manufacturer intends to air them, according to an FDA draft guidance in tomorrow's Federal Register.
 

FDA to study "corrective" ads

February 29, 2012

The FDA will study the impact of corrective advertising on consumer misperceptions of drug safety and efficacy.
 

Consumers to disease: You're not the boss of me

February 28, 2012

A global study of consumer attitudes towards health found evidence for the "empowered consumer" hypothesis, with respondents expressing a greater sense of control over and responsibility for their health.
 

FDA gives guidance on brand, generic names in ads

January 26, 2012

The FDA issued guidance clarifying narrow questions of scientific or generic name placement in ads and labeling in different media, including electronic media.
 

Bon Jovi enlists in Advil's battle with Tylenol

December 21, 2011

Jon Bon Jovi is the latest celebrity pitchman for Pfizer Consumer Healthcare's Advil.
 

Advil Congestion effort ties traffic gridlock to cold and flu misery

December 13, 2011

Don't tell the New York Post, but Pfizer is boosting bike lanes as part of an Advil promotion.
 

Branded Benlysta DTC campaign ready to roll out

October 26, 2011

New online and print DTC advertising targeting US patients with lupus will appear "within weeks," said executives from Human Genome Sciences. Can the campaign revive blockbuster fortunes for Benlysta?
 
  

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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