If asked, some will equivocate and say they get their facts from medical journals and from published studies, but never from those pesky misleading ads.
Amicus briefs pile up in Amarin lawsuit
June 15, 2015
8:00 pm
The Medical Information Working Group and the Washington Legal Foundation filed briefs in support of Amarin.
Patients to influence voice of Lemtrada consumer campaign
Patient advocates lobbied the FDA to approve the MS drug and Sanofi subsidiary Genzyme says their voice will be part of the consumer outreach when DTC rolls out next year.
A Credit Suisse analyst notes that the company will need to make a significant impact to meet even lowered expectations. A possible fix: more sales reps behind Belviq.
Valeant leverages Rx sales force, YouTube for OTC brand
AccentHealth is boosting the digital side of its business by buying MediVista Media’s Everwell waiting room TV network, putting the firm’s content in a thousand more doctors’ offices and retail pharmacies.
Use social networks to fight childhood obesity, says AHA
The American Heart Association is trying to get us thinking about using social networks—in both the old-school, interpersonal connections sense as well as the newer electronic one—to tackle childhood obesity.
Remedy offers docs (and advertisers) a platform for direct communication with patients
Remedy Health is looking to close the loop—and sell advertising off of it—with the launch of a service letting doctors, pharmacies and other healthcare providers send topical health content to their patients.