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DTP

FDA gut-checks DTC clarity

Deborah Weinstein May 14, 2013

The new survey will study whether patients understand how efficacy is calculated and experiment with ways to make communications clearer.

Search doubles as health narrative, Google finds

Deborah Weinstein September 25, 2012

Google's latest data shows that the doctor-patient information divide isn't so much a divide as two parts of the same conversation.

Fear factor in DTC gene tests: not so scary after all?

Matthew Arnold October 19, 2011

Direct-to-consumer genetic testing is controversial in part because many medical professionals and policymakers fear that it will prompt inflated perceptions of risk in patients poorly-equipped to interpret test results. A small study suggests that, at least for those administered the test through a clinical setting, that concern may be overblown.

Novo Nordisk adds e-books to patient support program

Matthew Arnold September 14, 2011

Novo Nordisk is getting in on the boom in electronic publishing with a series of e-books available through its Cornerstones4Care patient support program.

Web Exclusive

What NOT to say to an MS Patient

Dorothy Wetzel June 07, 2013

It is often hard to find the right words when talking to a patient, friend or family member with MS. Even with training and awareness of the disease, we often blurt out something we think is innocuous only to find out later that we have deeply offended. The Health Activists that Extrovertic spoke to had some suggestions for having positive conversations with someone with MS.

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma.