DTP

Analyst: Eisai should hire more Belviq reps

Analyst: Eisai should hire more Belviq reps

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A Credit Suisse analyst notes that the company will need to make a significant impact to meet even lowered expectations. A possible fix: more sales reps behind Belviq.

FDA gut-checks DTC clarity

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The new survey will study whether patients understand how efficacy is calculated and experiment with ways to make communications clearer.

Search doubles as health narrative, Google finds

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Google's latest data shows that the doctor-patient information divide isn't so much a divide as two parts of the same conversation.

Fear factor in DTC gene tests: not so scary after all?

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Direct-to-consumer genetic testing is controversial in part because many medical professionals and policymakers fear that it will prompt inflated perceptions of risk in patients poorly-equipped to interpret test results. A small study suggests that, at least for those administered the test through a clinical setting, that concern may be overblown.

Novo Nordisk adds e-books to patient support program

Novo Nordisk adds e-books to patient support program

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Novo Nordisk is getting in on the boom in electronic publishing with a series of e-books available through its Cornerstones4Care patient support program.

The Women's Health landscape is ripe with opportunity for pharma marketers. This seven-page eBook offers product managers a guide to capitalizing on the trends, growth areas and unmet needs. Includes alternative channels to engage OB/GYNs and oncologists, and plenty of tips. Click here to access it.

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