Durex moves to Euro in review

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Reckitt Benckiser shifted global advertising for Durex to Euro RSCG Life Worldwide, Advertising Age reported. The brand was handled by Saatchi & Saatchi Wellness for a year before the Publicis consumer health shop resigned that business in May.
Reckitt Benckiser bought Durex owner SSL International in July. Another SSL brand, Scholl, also went to Euro. Saatchi & Saatchi's work on the brand featured the tagline “What's your pleasure” and sought to lend sex appeal to the brand, which dominates the European market but trails Trojan badly in the US. Reckitt Benckiser did not return reporter calls.
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