Search engines continue to be a primary way for US consumers to arrive at healthcare Websites, according to online intelligence firm Hitwise.

Doctors rate Merck's ePromotion efforts as tops in the industry, according to pharma marketing data firm Verispan.

When you search for information on the Internet, do you bookmark the sites that deliver the results you are seeking?

HLTH Corporation announced plans to merge with its WebMD Health subsidiary in a move that could make the combined company an attractive takeover target for larger Internet companies such as Google.

Google unveiled its new online health service at a meeting of the Healthcare Management and Information Systems Society (HIMSS) in February.

Remember the information superhighway?

Websites for Pfizer's smoking cessation drug Chantix, erectile dysfunction drugs Cialis, marketed by Eli Lilly, and Pfizer's Viagra were the top three online branded pharma product portals driving offline consumer prescription requests, a new study shows.

Steve Case, chairman and CEO of Revolution Health and co-founder of AOL, lamented pharma's hesitation to embrace interactive and inject a greater share of promotional budget into online initiatives.

In real estate, it's "location, location, location."

It looks like 2008 is shaping up to be a difficult year for the industry.